Coherently arbitrary pro-environmental behavior

An accurate understanding of pro-environmental behavior is a key research topic within environmental psychology and a prerequisite for an adequate psychological response to environmental issues. In this study, we present an experiment testing the degree to which decision makers’ pro-environmental be...

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Main Authors: Sebastian Berger, Daniel Bregulla
Format: Article
Language:English
Published: Elsevier 2023-01-01
Series:Current Research in Ecological and Social Psychology
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2666622723000072
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author Sebastian Berger
Daniel Bregulla
author_facet Sebastian Berger
Daniel Bregulla
author_sort Sebastian Berger
collection DOAJ
description An accurate understanding of pro-environmental behavior is a key research topic within environmental psychology and a prerequisite for an adequate psychological response to environmental issues. In this study, we present an experiment testing the degree to which decision makers’ pro-environmental behavior is “coherently arbitrary”. Coherent arbitrariness refers to the phenomenon that behavior in experimental models may only appear rational, as if supported by fixed preferences, despite being affected by arbitrary factors unrelated to preferences. Using the Carbon Emission Task, the present research extends this behavioral economic finding to pro-environmental behavior research. We find that (a) objectively identical trade-offs are evaluated substantially differently depending on the relative rather than absolute price level of comparative choices, and (b) biospheric values correlate robustly with behavior across conditions. This result may also help to explain findings documenting a motivation-impact gap in pro-environmental behavior, as people may find it difficult to objectively and globally assess the costs and benefits associated with their choices.
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spelling doaj.art-23ac8620378744029f59d93eb99928bf2023-06-24T05:19:26ZengElsevierCurrent Research in Ecological and Social Psychology2666-62272023-01-014100094Coherently arbitrary pro-environmental behaviorSebastian Berger0Daniel Bregulla1Corresponding author at: Institute of Sociology, University of Bern, Switzerland.; University of Bern, SwitzerlandUniversity of Bern, SwitzerlandAn accurate understanding of pro-environmental behavior is a key research topic within environmental psychology and a prerequisite for an adequate psychological response to environmental issues. In this study, we present an experiment testing the degree to which decision makers’ pro-environmental behavior is “coherently arbitrary”. Coherent arbitrariness refers to the phenomenon that behavior in experimental models may only appear rational, as if supported by fixed preferences, despite being affected by arbitrary factors unrelated to preferences. Using the Carbon Emission Task, the present research extends this behavioral economic finding to pro-environmental behavior research. We find that (a) objectively identical trade-offs are evaluated substantially differently depending on the relative rather than absolute price level of comparative choices, and (b) biospheric values correlate robustly with behavior across conditions. This result may also help to explain findings documenting a motivation-impact gap in pro-environmental behavior, as people may find it difficult to objectively and globally assess the costs and benefits associated with their choices.http://www.sciencedirect.com/science/article/pii/S2666622723000072Pro-environmental behaviorDecision-makingExperimental modelsClimate change mitigation
spellingShingle Sebastian Berger
Daniel Bregulla
Coherently arbitrary pro-environmental behavior
Current Research in Ecological and Social Psychology
Pro-environmental behavior
Decision-making
Experimental models
Climate change mitigation
title Coherently arbitrary pro-environmental behavior
title_full Coherently arbitrary pro-environmental behavior
title_fullStr Coherently arbitrary pro-environmental behavior
title_full_unstemmed Coherently arbitrary pro-environmental behavior
title_short Coherently arbitrary pro-environmental behavior
title_sort coherently arbitrary pro environmental behavior
topic Pro-environmental behavior
Decision-making
Experimental models
Climate change mitigation
url http://www.sciencedirect.com/science/article/pii/S2666622723000072
work_keys_str_mv AT sebastianberger coherentlyarbitraryproenvironmentalbehavior
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