Is the information sufficient to create a new market for digestate?

Unfamiliarity with a good reduce the chances to be used by consumers. This is the case of digestate which is an organic soil conditioner obtained as by-product of biogas chain. The use of digestate as alternative to traditional manure is still not very widespread due to the lack of knowledge among f...

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Main Authors: Roberta Selvaggi, Biagio Pecorino, Giuseppe Trovato, Gioacchino Pappalardo
Format: Article
Language:English
Published: Firenze University Press 2022-07-01
Series:Aestimum
Subjects:
Online Access:https://oaj.fupress.net/index.php/ceset/article/view/13002
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author Roberta Selvaggi
Biagio Pecorino
Giuseppe Trovato
Gioacchino Pappalardo
author_facet Roberta Selvaggi
Biagio Pecorino
Giuseppe Trovato
Gioacchino Pappalardo
author_sort Roberta Selvaggi
collection DOAJ
description Unfamiliarity with a good reduce the chances to be used by consumers. This is the case of digestate which is an organic soil conditioner obtained as by-product of biogas chain. The use of digestate as alternative to traditional manure is still not very widespread due to the lack of knowledge among farmers. In our survey, we explored whether providing farmers with information about the digestate can affect farmers’ willingness to pay for buying it instead of the traditional manure used by farmers as soil conditioner. By conducting a hypothetical multiple-price list experiment we show that information positively affects farmers’ willingness to pay (WTP) for digestate but information alone is not sufficient to create a new market for it because at the same price farmers always continue to buy manure. This finding raises some questions when estimating the effect of information, which while positive does not shift farmers’ decisions to use an unfamiliar good. This result suggests that information provided to farmers elicited a WTP not sufficient to replace traditional manure with digestate.
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spelling doaj.art-23b84e29f2694f39a13823426f278a9b2022-12-22T02:24:02ZengFirenze University PressAestimum1592-61171724-21182022-07-018010.36253/aestim-13002Is the information sufficient to create a new market for digestate?Roberta Selvaggi0Biagio Pecorino1Giuseppe Trovato2Gioacchino Pappalardo3Department of Agriculture, Food And Environment, University of CataniaDepartment of Agriculture, Food And Environment, University of CataniaFreelancerDepartment of Agriculture, Food And Environment, University of CataniaUnfamiliarity with a good reduce the chances to be used by consumers. This is the case of digestate which is an organic soil conditioner obtained as by-product of biogas chain. The use of digestate as alternative to traditional manure is still not very widespread due to the lack of knowledge among farmers. In our survey, we explored whether providing farmers with information about the digestate can affect farmers’ willingness to pay for buying it instead of the traditional manure used by farmers as soil conditioner. By conducting a hypothetical multiple-price list experiment we show that information positively affects farmers’ willingness to pay (WTP) for digestate but information alone is not sufficient to create a new market for it because at the same price farmers always continue to buy manure. This finding raises some questions when estimating the effect of information, which while positive does not shift farmers’ decisions to use an unfamiliar good. This result suggests that information provided to farmers elicited a WTP not sufficient to replace traditional manure with digestate. https://oaj.fupress.net/index.php/ceset/article/view/13002Unfamiliar goodsInformationWillingness to Pay
spellingShingle Roberta Selvaggi
Biagio Pecorino
Giuseppe Trovato
Gioacchino Pappalardo
Is the information sufficient to create a new market for digestate?
Aestimum
Unfamiliar goods
Information
Willingness to Pay
title Is the information sufficient to create a new market for digestate?
title_full Is the information sufficient to create a new market for digestate?
title_fullStr Is the information sufficient to create a new market for digestate?
title_full_unstemmed Is the information sufficient to create a new market for digestate?
title_short Is the information sufficient to create a new market for digestate?
title_sort is the information sufficient to create a new market for digestate
topic Unfamiliar goods
Information
Willingness to Pay
url https://oaj.fupress.net/index.php/ceset/article/view/13002
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