| Summary: | This research aimed to study the factors affecting the success of exporting remade Thai television drama based on creative economy concepts. The research was qualitative using in-depth interviews. Key informants included were managers of TV stations, producers and directors who had re-produced Thai dramas on free TV digital satellite channel from 2014 to 2019. They had produced at least 3 shows. There were 9 key informants in total. The data were collected by using semi-structured in-depth interviews and were analyzed with the content analysis method to create conclusions. The results showed that factors affecting the success of exporting remade Thai television dramas in the context of creative economy were: 1) Internal factors; including business situation within the company, personnel, policies, budget, and technologies, and 2) external factors, including competition situations, the flow of domestic audiences, culture, and communication technologies.
|
|---|