Success Factors in Exporting Remade Thai Television Drama in the Context of Creative Economy
This research aimed to study the factors affecting the success of exporting remade Thai television drama based on creative economy concepts. The research was qualitative using in-depth interviews. Key informants included were managers of TV stations, producers and directors who had re-produced Thai...
| Main Authors: | , |
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| Format: | Article |
| Language: | Thai |
| Published: |
Mahasarakham University
2022-06-01
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| Series: | Journal of Humanities and Social Sciences Mahasarakham University |
| Subjects: | |
| Online Access: | https://hujmsu.msu.ac.th/pdfsplit.php?p=MTY1NTk1MTY5Ny5wZGZ8MTctMjk= |
| _version_ | 1797829053271506944 |
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| author | Permporn Na Nakorn Nattawat Thanapansin |
| author_facet | Permporn Na Nakorn Nattawat Thanapansin |
| author_sort | Permporn Na Nakorn |
| collection | DOAJ |
| description | This research aimed to study the factors affecting the success of exporting remade Thai television drama based on creative economy concepts. The research was qualitative using in-depth interviews. Key informants included were managers of TV stations, producers and directors who had re-produced Thai dramas on free TV digital satellite channel from 2014 to 2019. They had produced at least 3 shows. There were 9 key informants in total. The data were collected by using semi-structured in-depth interviews and were analyzed with the content analysis method to create conclusions. The results showed that factors affecting the success of exporting remade Thai television dramas in the context of creative economy were: 1) Internal factors; including business situation within the company, personnel, policies, budget, and technologies, and 2) external factors, including competition situations, the flow of domestic audiences, culture, and communication technologies. |
| first_indexed | 2024-04-09T13:14:16Z |
| format | Article |
| id | doaj.art-23c9e66f335d4ed39c6a777725fe272a |
| institution | Directory Open Access Journal |
| issn | 2672-9733 |
| language | Thai |
| last_indexed | 2024-04-09T13:14:16Z |
| publishDate | 2022-06-01 |
| publisher | Mahasarakham University |
| record_format | Article |
| series | Journal of Humanities and Social Sciences Mahasarakham University |
| spelling | doaj.art-23c9e66f335d4ed39c6a777725fe272a2023-05-12T02:18:48ZthaMahasarakham UniversityJournal of Humanities and Social Sciences Mahasarakham University2672-97332022-06-014131628Success Factors in Exporting Remade Thai Television Drama in the Context of Creative EconomyPermporn Na Nakorn0Nattawat Thanapansin1Communication Arts Department, Faculty of Management Science, Chandrakasem Rajabhat UniversityIndependent ScholarThis research aimed to study the factors affecting the success of exporting remade Thai television drama based on creative economy concepts. The research was qualitative using in-depth interviews. Key informants included were managers of TV stations, producers and directors who had re-produced Thai dramas on free TV digital satellite channel from 2014 to 2019. They had produced at least 3 shows. There were 9 key informants in total. The data were collected by using semi-structured in-depth interviews and were analyzed with the content analysis method to create conclusions. The results showed that factors affecting the success of exporting remade Thai television dramas in the context of creative economy were: 1) Internal factors; including business situation within the company, personnel, policies, budget, and technologies, and 2) external factors, including competition situations, the flow of domestic audiences, culture, and communication technologies.https://hujmsu.msu.ac.th/pdfsplit.php?p=MTY1NTk1MTY5Ny5wZGZ8MTctMjk=factorremakingcreative economy |
| spellingShingle | Permporn Na Nakorn Nattawat Thanapansin Success Factors in Exporting Remade Thai Television Drama in the Context of Creative Economy Journal of Humanities and Social Sciences Mahasarakham University factor remaking creative economy |
| title | Success Factors in Exporting Remade Thai Television Drama in the Context of Creative Economy |
| title_full | Success Factors in Exporting Remade Thai Television Drama in the Context of Creative Economy |
| title_fullStr | Success Factors in Exporting Remade Thai Television Drama in the Context of Creative Economy |
| title_full_unstemmed | Success Factors in Exporting Remade Thai Television Drama in the Context of Creative Economy |
| title_short | Success Factors in Exporting Remade Thai Television Drama in the Context of Creative Economy |
| title_sort | success factors in exporting remade thai television drama in the context of creative economy |
| topic | factor remaking creative economy |
| url | https://hujmsu.msu.ac.th/pdfsplit.php?p=MTY1NTk1MTY5Ny5wZGZ8MTctMjk= |
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