| Summary: | As the study of the negatively expressed news on sports constitutes a scientific area that has not received proper attention by researchers yet, the purpose of this study was to investigate the framing of the Greek national men’s basketball team defeats by the Greek press. Articles (n = 178) concerning the Eurobasket championships from 2007 to 2017, published in three political newspapers and one sports newspaper, were analyzed through content analysis. Specifically, the research reflected upon (a) the existence of the primary framework of “attribution of responsibility”, (b) the differences in framing among the newspapers, and (c) where/to whom the Media focused on regarding the defeats. The “attribution of responsibility” framing was found in all newspapers under study, both in the content and in the titles of the articles, primarily the day after the games. Regarding the defeats, the media were centralized around 12 factors and 8 subfactors as components of responsibilities, while a significant number of other frames were also identified as well as the four stages of the framing function. In conclusion, the finding that framing is significantly met in sports reporting contradicts the credited characterization of “cheerleaders” to sports journalists.
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