Navigating the tourism digital landscape: The interrelationship of online travel sites' affordances, technology readiness, online purchase intentions, trust, and E-loyalty

Navigating the tourism digital landscape: The interrelationship of online travel sites' affordances, technology readiness, online purchase intentions, trust, and E-loyalty

This study investigates the relationship between online travel sites' affordances (OTSA), technology readiness (TR), and their impact on tourists' online purchase intentions (OPI), as well as the moderating role of trust on OPI and e-loyalty. The survey was conducted online from September...

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Bibliographic Details
Main Authors:	Nur Shahirah Mior Shariffuddin, Muaz Azinuddin, Nurul Ezzah Yahya, Mohd Hafiz Hanafiah
Format:	Article
Language:	English
Published:	Elsevier 2023-08-01
Series:	Heliyon
Subjects:	E-loyalty Online travel sites' affordances Purchase intentions Technology readiness Trust
Online Access:	http://www.sciencedirect.com/science/article/pii/S2405844023063430

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