Freight Forwarding Company: The Effect of Service Failure, Recovery, Satisfaction, and Customer Loyalty

This study will examine the relationship between the impact of service failure and service recovery on customer satisfaction and loyalty. The research objective was to determine the effect of service failure can be up to customer loyalty. The object of this research is customers who use expedition s...

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Main Authors: Adi Yudi, Endang Ruswanti
Format: Article
Language:English
Published: Universitas Airlangga 2021-08-01
Series:Jurnal Manajemen Teori dan Terapan
Subjects:
Online Access:https://e-journal.unair.ac.id/JMTT/article/view/27223
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author Adi Yudi
Endang Ruswanti
author_facet Adi Yudi
Endang Ruswanti
author_sort Adi Yudi
collection DOAJ
description This study will examine the relationship between the impact of service failure and service recovery on customer satisfaction and loyalty. The research objective was to determine the effect of service failure can be up to customer loyalty. The object of this research is customers who use expedition services located in Jakarta. This research method uses quantitative methods using a questionnaire measuring instrument. The sampling technique used is simple random sampling. To analyze the data using SEM (Structural Equation Modeling) analysis tools with Lisrel. The results of this study conclude that, first, service failure affects service recovery. Secondly, service recovery affects customer loyalty. Third, service recovery affects customer satisfaction, and the last fourth of customer satisfaction also affects customer loyalty.
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spelling doaj.art-23fc77963288463a88936cca4e7182c12023-01-02T09:28:35ZengUniversitas AirlanggaJurnal Manajemen Teori dan Terapan1979-36502548-21492021-08-0114217919310.20473/jmtt.v14i2.2722313319Freight Forwarding Company: The Effect of Service Failure, Recovery, Satisfaction, and Customer LoyaltyAdi Yudi0Endang Ruswanti1Faculty of Economics and Business, Esa Unggul UniversityFaculty of Economics and Business, Esa Unggul UniversityThis study will examine the relationship between the impact of service failure and service recovery on customer satisfaction and loyalty. The research objective was to determine the effect of service failure can be up to customer loyalty. The object of this research is customers who use expedition services located in Jakarta. This research method uses quantitative methods using a questionnaire measuring instrument. The sampling technique used is simple random sampling. To analyze the data using SEM (Structural Equation Modeling) analysis tools with Lisrel. The results of this study conclude that, first, service failure affects service recovery. Secondly, service recovery affects customer loyalty. Third, service recovery affects customer satisfaction, and the last fourth of customer satisfaction also affects customer loyalty.https://e-journal.unair.ac.id/JMTT/article/view/27223service failure, service recovery, customer satisfaction, customer loyalty
spellingShingle Adi Yudi
Endang Ruswanti
Freight Forwarding Company: The Effect of Service Failure, Recovery, Satisfaction, and Customer Loyalty
Jurnal Manajemen Teori dan Terapan
service failure, service recovery, customer satisfaction, customer loyalty
title Freight Forwarding Company: The Effect of Service Failure, Recovery, Satisfaction, and Customer Loyalty
title_full Freight Forwarding Company: The Effect of Service Failure, Recovery, Satisfaction, and Customer Loyalty
title_fullStr Freight Forwarding Company: The Effect of Service Failure, Recovery, Satisfaction, and Customer Loyalty
title_full_unstemmed Freight Forwarding Company: The Effect of Service Failure, Recovery, Satisfaction, and Customer Loyalty
title_short Freight Forwarding Company: The Effect of Service Failure, Recovery, Satisfaction, and Customer Loyalty
title_sort freight forwarding company the effect of service failure recovery satisfaction and customer loyalty
topic service failure, service recovery, customer satisfaction, customer loyalty
url https://e-journal.unair.ac.id/JMTT/article/view/27223
work_keys_str_mv AT adiyudi freightforwardingcompanytheeffectofservicefailurerecoverysatisfactionandcustomerloyalty
AT endangruswanti freightforwardingcompanytheeffectofservicefailurerecoverysatisfactionandcustomerloyalty