Revisiting "yes/no" versus "check all that apply": Results from a mixed modes experiment
The work of Smyth, Dillman, Christian, and Stern (2006) and Smyth, Christian, and Dillman (2008) compares “yes/no” questions to “check all that apply” questions. They conclude that the “yes/no” format is preferable as it reflects deeper processing of survey questions. Smyth et al. (2008) found that...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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European Survey Research Association
2015-12-01
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| Series: | Survey Research Methods |
| Subjects: | |
| Online Access: | https://ojs.ub.uni-konstanz.de/srm/article/view/6151 |
| _version_ | 1818485984425148416 |
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| author | Gerry Nicolaas Pamela Campanelli Steven Hope Annette Jäckle Peter Lynn |
| author_facet | Gerry Nicolaas Pamela Campanelli Steven Hope Annette Jäckle Peter Lynn |
| author_sort | Gerry Nicolaas |
| collection | DOAJ |
| description | The work of Smyth, Dillman, Christian, and Stern (2006) and Smyth, Christian, and Dillman (2008) compares “yes/no” questions to “check all that apply” questions. They conclude that the “yes/no” format is preferable as it reflects deeper processing of survey questions. Smyth et al. (2008) found that the “yes/no” format performed similarly across telephone and web modes. In this paper we replicate their research and extend it by including a comparison with face-to-face in addition to telephone and web and by using probability samples of the general adult population. A cognitive interviewing follow-up was used to explore the quantitative findings. Our results suggest there are times when the “yes/no” format may not perform similarly across modes and that there may be factors which limit the quality of answers. |
| first_indexed | 2024-12-10T16:16:52Z |
| format | Article |
| id | doaj.art-2400a3f404b9490aba5b628d53a960a5 |
| institution | Directory Open Access Journal |
| issn | 1864-3361 |
| language | English |
| last_indexed | 2024-12-10T16:16:52Z |
| publishDate | 2015-12-01 |
| publisher | European Survey Research Association |
| record_format | Article |
| series | Survey Research Methods |
| spelling | doaj.art-2400a3f404b9490aba5b628d53a960a52022-12-22T01:41:56ZengEuropean Survey Research AssociationSurvey Research Methods1864-33612015-12-019310.18148/srm/2015.v9i3.61515729Revisiting "yes/no" versus "check all that apply": Results from a mixed modes experimentGerry Nicolaas0Pamela Campanelli1Steven Hope2Annette Jäckle3Peter Lynn4Ipsos MORIThe Survey CoachUniversity College LondonUniversity of EssexUniversity of EssexThe work of Smyth, Dillman, Christian, and Stern (2006) and Smyth, Christian, and Dillman (2008) compares “yes/no” questions to “check all that apply” questions. They conclude that the “yes/no” format is preferable as it reflects deeper processing of survey questions. Smyth et al. (2008) found that the “yes/no” format performed similarly across telephone and web modes. In this paper we replicate their research and extend it by including a comparison with face-to-face in addition to telephone and web and by using probability samples of the general adult population. A cognitive interviewing follow-up was used to explore the quantitative findings. Our results suggest there are times when the “yes/no” format may not perform similarly across modes and that there may be factors which limit the quality of answers.https://ojs.ub.uni-konstanz.de/srm/article/view/6151survey methodsmode of data collectionquestionnaire designcheck all that applyforced choice |
| spellingShingle | Gerry Nicolaas Pamela Campanelli Steven Hope Annette Jäckle Peter Lynn Revisiting "yes/no" versus "check all that apply": Results from a mixed modes experiment Survey Research Methods survey methods mode of data collection questionnaire design check all that apply forced choice |
| title | Revisiting "yes/no" versus "check all that apply": Results from a mixed modes experiment |
| title_full | Revisiting "yes/no" versus "check all that apply": Results from a mixed modes experiment |
| title_fullStr | Revisiting "yes/no" versus "check all that apply": Results from a mixed modes experiment |
| title_full_unstemmed | Revisiting "yes/no" versus "check all that apply": Results from a mixed modes experiment |
| title_short | Revisiting "yes/no" versus "check all that apply": Results from a mixed modes experiment |
| title_sort | revisiting yes no versus check all that apply results from a mixed modes experiment |
| topic | survey methods mode of data collection questionnaire design check all that apply forced choice |
| url | https://ojs.ub.uni-konstanz.de/srm/article/view/6151 |
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