Validation of a CRM scale for the B2C market: exploratory factor analysis
The main objective of this study was to develop and validate in the United States a reliable and valid scale for Customer Relationship Management (CRM) in the business-to-consumer (B2C). An American sample (N=210) was collected online using MTurk in order to ensure the presence of a broad variety of...
Main Author: | Gisela Demo |
---|---|
Format: | Article |
Language: | English |
Published: |
Associação Brasileira de Engenharia de Produção (ABEPRO)
2014-01-01
|
Series: | Brazilian Journal of Operations & Production Management |
Subjects: | |
Online Access: | https://bjopm.emnuvens.com.br/bjopm/article/view/203 |
Similar Items
-
A Survey On Sutdying The Factors Affecting CRM Implementation In Insurance Corporates
Published: (2011-06-01) -
Linking CRM capabilities to business performance: a comparison within markets and between products
by: Trif Simona-Mihaela, et al.
Published: (2019-09-01) -
The Surge of CRM Software for Marketing Purposes during the Pandemic
by: Edwin Camilo Hernandez Rodriguez, et al.
Published: (2022-06-01) -
Evolution of customer focus: from artisans and family businesses to CRM-systems
by: A. V. Malkova
Published: (2021-11-01) -
Problems and Key Factors of CRM Implementation
by: Viliam Lendel
Published: (2009-12-01)