PROBLEMS OF APPLICATION OF MARKETING TECHNOLOGIES AND TOOLS IN HIGHER EDUCATION ORGANIZATIONS
The article considers marketing technologies and tools used in the educational process of higher educational institutions. The paper emphasizes specifics and determines conditions of their application. The authors indicate new realities in which educational organizations find themselves and designat...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2021-05-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/2762 |
| _version_ | 1797243837110812672 |
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| author | R. V. Gavva E. N. Lozhkomoeva |
| author_facet | R. V. Gavva E. N. Lozhkomoeva |
| author_sort | R. V. Gavva |
| collection | DOAJ |
| description | The article considers marketing technologies and tools used in the educational process of higher educational institutions. The paper emphasizes specifics and determines conditions of their application. The authors indicate new realities in which educational organizations find themselves and designate the need for changes in the conduct of educational activities. The study argues the expediency of using marketing technologies and tools in educational activities due to the active development of the market of educational services. The article defines the directions of activity of the educational organization of higher education where it is necessary to use marketing technologies and tools. The paper highlights a number of problems related to the introduction and use of marketing technologies and tools in the educational process of higher educational institutions. The authors formulate conclusions on the need for the use of marketing technologies and tools in higher education organizations. |
| first_indexed | 2024-03-08T04:19:09Z |
| format | Article |
| id | doaj.art-2426218281fd48d68e6815c1e6aec548 |
| institution | Directory Open Access Journal |
| issn | 1816-4277 2686-8415 |
| language | English |
| last_indexed | 2024-04-24T19:01:27Z |
| publishDate | 2021-05-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj.art-2426218281fd48d68e6815c1e6aec5482024-03-26T14:23:06ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152021-05-0103525810.26425/1816-4277-2021-3-52-581992PROBLEMS OF APPLICATION OF MARKETING TECHNOLOGIES AND TOOLS IN HIGHER EDUCATION ORGANIZATIONSR. V. Gavva0E. N. Lozhkomoeva1Moscow Pedagogical State UniversityMoscow Pedagogical State University; S.U. Witte Moscow University(branch in Sergiyev Posad)The article considers marketing technologies and tools used in the educational process of higher educational institutions. The paper emphasizes specifics and determines conditions of their application. The authors indicate new realities in which educational organizations find themselves and designate the need for changes in the conduct of educational activities. The study argues the expediency of using marketing technologies and tools in educational activities due to the active development of the market of educational services. The article defines the directions of activity of the educational organization of higher education where it is necessary to use marketing technologies and tools. The paper highlights a number of problems related to the introduction and use of marketing technologies and tools in the educational process of higher educational institutions. The authors formulate conclusions on the need for the use of marketing technologies and tools in higher education organizations.https://vestnik.guu.ru/jour/article/view/2762marketing technologiestoolsnew realitiesapplication specificsmarketing in educationapplication problemsdirectionshigher education |
| spellingShingle | R. V. Gavva E. N. Lozhkomoeva PROBLEMS OF APPLICATION OF MARKETING TECHNOLOGIES AND TOOLS IN HIGHER EDUCATION ORGANIZATIONS Вестник университета marketing technologies tools new realities application specifics marketing in education application problems directions higher education |
| title | PROBLEMS OF APPLICATION OF MARKETING TECHNOLOGIES AND TOOLS IN HIGHER EDUCATION ORGANIZATIONS |
| title_full | PROBLEMS OF APPLICATION OF MARKETING TECHNOLOGIES AND TOOLS IN HIGHER EDUCATION ORGANIZATIONS |
| title_fullStr | PROBLEMS OF APPLICATION OF MARKETING TECHNOLOGIES AND TOOLS IN HIGHER EDUCATION ORGANIZATIONS |
| title_full_unstemmed | PROBLEMS OF APPLICATION OF MARKETING TECHNOLOGIES AND TOOLS IN HIGHER EDUCATION ORGANIZATIONS |
| title_short | PROBLEMS OF APPLICATION OF MARKETING TECHNOLOGIES AND TOOLS IN HIGHER EDUCATION ORGANIZATIONS |
| title_sort | problems of application of marketing technologies and tools in higher education organizations |
| topic | marketing technologies tools new realities application specifics marketing in education application problems directions higher education |
| url | https://vestnik.guu.ru/jour/article/view/2762 |
| work_keys_str_mv | AT rvgavva problemsofapplicationofmarketingtechnologiesandtoolsinhighereducationorganizations AT enlozhkomoeva problemsofapplicationofmarketingtechnologiesandtoolsinhighereducationorganizations |