PROBLEMS OF APPLICATION OF MARKETING TECHNOLOGIES AND TOOLS IN HIGHER EDUCATION ORGANIZATIONS

PROBLEMS OF APPLICATION OF MARKETING TECHNOLOGIES AND TOOLS IN HIGHER EDUCATION ORGANIZATIONS

The article considers marketing technologies and tools used in the educational process of higher educational institutions. The paper emphasizes specifics and determines conditions of their application. The authors indicate new realities in which educational organizations find themselves and designat...

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Bibliographic Details
Main Authors: R. V. Gavva, E. N. Lozhkomoeva
Format: Article
Language:English
Published: Publishing House of the State University of Management 2021-05-01
Series:Вестник университета
Subjects:
marketing technologies
tools
new realities
application specifics
marketing in education
application problems
directions
higher education
Online Access:https://vestnik.guu.ru/jour/article/view/2762

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