STUDY CONCERNING CUSTOMERS’ LOYALTY IN THE AUTO MARKET
In this paper we made an analysis of the loyalty in the auto market. We selected a sample from the residents of Craiova and asked them about their intentions concerning satisfaction, repurchase and recommendation regarding their cars. We used as auto market as the base of our study, since the car in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2013-11-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/PDF_MNMK_2_2013/12-18-2-3.pdf |
| _version_ | 1818848274017157120 |
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| author | Tudor NISTORESCU Cătălin Mihail BARBU Roxana Ioana DUMITRIU |
| author_facet | Tudor NISTORESCU Cătălin Mihail BARBU Roxana Ioana DUMITRIU |
| author_sort | Tudor NISTORESCU |
| collection | DOAJ |
| description | In this paper we made an analysis of the loyalty in the auto market. We selected a sample from the residents of Craiova and asked them about their intentions concerning satisfaction, repurchase and recommendation regarding their cars. We used as auto market as the base of our study, since the car industry is very attractive to customers. We documented some correlation among the three dimensions of the loyalty. At the applicative level we found out that the loyalty toward the German cars is much higher than the loyalty for the cars from other countries. Further studies are needed to investigate the complex dimensions of the loyalty in-depth. |
| first_indexed | 2024-12-19T06:14:44Z |
| format | Article |
| id | doaj.art-242dcc79d0cb4505bc41b596ac18ee51 |
| institution | Directory Open Access Journal |
| issn | 1841-2416 1841-2416 |
| language | English |
| last_indexed | 2024-12-19T06:14:44Z |
| publishDate | 2013-11-01 |
| publisher | Universitaria Press Craiova |
| record_format | Article |
| series | Management & Marketing |
| spelling | doaj.art-242dcc79d0cb4505bc41b596ac18ee512022-12-21T20:32:53ZengUniversitaria Press CraiovaManagement & Marketing1841-24161841-24162013-11-01XI2332339STUDY CONCERNING CUSTOMERS’ LOYALTY IN THE AUTO MARKETTudor NISTORESCU0Cătălin Mihail BARBU1Roxana Ioana DUMITRIU2University of CraiovaUniversity of CraiovaUniversity of CraiovaIn this paper we made an analysis of the loyalty in the auto market. We selected a sample from the residents of Craiova and asked them about their intentions concerning satisfaction, repurchase and recommendation regarding their cars. We used as auto market as the base of our study, since the car industry is very attractive to customers. We documented some correlation among the three dimensions of the loyalty. At the applicative level we found out that the loyalty toward the German cars is much higher than the loyalty for the cars from other countries. Further studies are needed to investigate the complex dimensions of the loyalty in-depth.http://www.mnmk.ro/documents/PDF_MNMK_2_2013/12-18-2-3.pdfcustomers’ loyaltydimension of loyaltyauto industry |
| spellingShingle | Tudor NISTORESCU Cătălin Mihail BARBU Roxana Ioana DUMITRIU STUDY CONCERNING CUSTOMERS’ LOYALTY IN THE AUTO MARKET Management & Marketing customers’ loyalty dimension of loyalty auto industry |
| title | STUDY CONCERNING CUSTOMERS’ LOYALTY IN THE AUTO MARKET |
| title_full | STUDY CONCERNING CUSTOMERS’ LOYALTY IN THE AUTO MARKET |
| title_fullStr | STUDY CONCERNING CUSTOMERS’ LOYALTY IN THE AUTO MARKET |
| title_full_unstemmed | STUDY CONCERNING CUSTOMERS’ LOYALTY IN THE AUTO MARKET |
| title_short | STUDY CONCERNING CUSTOMERS’ LOYALTY IN THE AUTO MARKET |
| title_sort | study concerning customers loyalty in the auto market |
| topic | customers’ loyalty dimension of loyalty auto industry |
| url | http://www.mnmk.ro/documents/PDF_MNMK_2_2013/12-18-2-3.pdf |
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