In search of socially responsible investors: a Latent Profile Analysis

IntroductionSocially responsible investments (SRI) increased their popularity among investors over the last two decades. However, there is still a lack of knowledge on socially responsible investors' characteristics and motivations behind the decision to invest in SRI. The present paper aims at...

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Main Authors: Matteo Robba, Angela Sorgente, Paola Iannello
Format: Article
Language:English
Published: Frontiers Media S.A. 2024-04-01
Series:Frontiers in Behavioral Economics
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/frbhe.2024.1369261/full
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author Matteo Robba
Angela Sorgente
Paola Iannello
author_facet Matteo Robba
Angela Sorgente
Paola Iannello
author_sort Matteo Robba
collection DOAJ
description IntroductionSocially responsible investments (SRI) increased their popularity among investors over the last two decades. However, there is still a lack of knowledge on socially responsible investors' characteristics and motivations behind the decision to invest in SRI. The present paper aims at filling this gap by profiling current and potential sustainable investors.MethodCross-sectional data from a representative sample of Italian consumers (N = 1,002) was used to perform a Latent Profile Analysis (LPA), a clustering technique, and identify various sub-groups within the respondents. Subsequently, chi-square test and one-way ANOVA were performed to determine which profile(s) was mostly associated with current and potential socially responsible investing.Results and discussionFive profiles of consumers were identified through the LPA, each one differently associated with the likelihood of investing in socially responsible products. The profile that best describes sustainable investors is characterized by high levels of knowledge toward SRI, risk appetite, positive attitudes on SRI, personal norms, perceived behavioral control, environmental concerns, and connectedness to nature. These findings suggest that non-financial aspects, namely psychological characteristics such as attitudes and personal values, play a key role in the decision to invest responsibly as well.
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spelling doaj.art-242dfc05da83435aa9688d4b26d2e7032024-04-03T04:18:26ZengFrontiers Media S.A.Frontiers in Behavioral Economics2813-52962024-04-01310.3389/frbhe.2024.13692611369261In search of socially responsible investors: a Latent Profile AnalysisMatteo RobbaAngela SorgentePaola IannelloIntroductionSocially responsible investments (SRI) increased their popularity among investors over the last two decades. However, there is still a lack of knowledge on socially responsible investors' characteristics and motivations behind the decision to invest in SRI. The present paper aims at filling this gap by profiling current and potential sustainable investors.MethodCross-sectional data from a representative sample of Italian consumers (N = 1,002) was used to perform a Latent Profile Analysis (LPA), a clustering technique, and identify various sub-groups within the respondents. Subsequently, chi-square test and one-way ANOVA were performed to determine which profile(s) was mostly associated with current and potential socially responsible investing.Results and discussionFive profiles of consumers were identified through the LPA, each one differently associated with the likelihood of investing in socially responsible products. The profile that best describes sustainable investors is characterized by high levels of knowledge toward SRI, risk appetite, positive attitudes on SRI, personal norms, perceived behavioral control, environmental concerns, and connectedness to nature. These findings suggest that non-financial aspects, namely psychological characteristics such as attitudes and personal values, play a key role in the decision to invest responsibly as well.https://www.frontiersin.org/articles/10.3389/frbhe.2024.1369261/fullsocially responsible investmentsESGinvestment decision makingbehavioral financeTheory of Planned Behaviorvalues
spellingShingle Matteo Robba
Angela Sorgente
Paola Iannello
In search of socially responsible investors: a Latent Profile Analysis
Frontiers in Behavioral Economics
socially responsible investments
ESG
investment decision making
behavioral finance
Theory of Planned Behavior
values
title In search of socially responsible investors: a Latent Profile Analysis
title_full In search of socially responsible investors: a Latent Profile Analysis
title_fullStr In search of socially responsible investors: a Latent Profile Analysis
title_full_unstemmed In search of socially responsible investors: a Latent Profile Analysis
title_short In search of socially responsible investors: a Latent Profile Analysis
title_sort in search of socially responsible investors a latent profile analysis
topic socially responsible investments
ESG
investment decision making
behavioral finance
Theory of Planned Behavior
values
url https://www.frontiersin.org/articles/10.3389/frbhe.2024.1369261/full
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