NATIONAL FEATURES OF NAMING STRATEGIES IN BILINGUAL MARKETING COMMUNICATIONS (in Chinese and Russian outdoor advertising)
The article is devoted to the study of naming features of bilingual marketing communications as a separate type of communication exemplified by comparing the Chinese text and its Russian equivalent. The studied examples clearly reflect the worldview of the Chinese people and the differences in the t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Kemerovo State University
2015-11-01
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| Series: | Вестник Кемеровского государственного университета |
| Subjects: | |
| Online Access: | https://vestnik.kemsu.ru/jour/article/view/423 |