Spatial-Temporal Differences in the Effect of Epidemic Risk Perception on Potential Travel Intention: A Macropsychology-Based Risk Perception Perspective

Most of the previous studies on the impact of risk perception on travel intention are based on an individual psychological perspective, and the understanding based on the perspective of macropsychology is insufficient. Analyzing the temporal and spatial characteristics of risk perception theory at t...

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Main Authors: You-Hai Lu, Peixue Liu, Xiaowan Zhang, Jun Zhang, Caiyun Shen
Format: Article
Language:English
Published: SAGE Publishing 2022-12-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440221141392
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author You-Hai Lu
Peixue Liu
Xiaowan Zhang
Jun Zhang
Caiyun Shen
author_facet You-Hai Lu
Peixue Liu
Xiaowan Zhang
Jun Zhang
Caiyun Shen
author_sort You-Hai Lu
collection DOAJ
description Most of the previous studies on the impact of risk perception on travel intention are based on an individual psychological perspective, and the understanding based on the perspective of macropsychology is insufficient. Analyzing the temporal and spatial characteristics of risk perception theory at the macropsychological and regional levels will expand the scope of risk perception theory, which may help to promote the orderly recovery of tourism activities under the normalization of epidemics at the regional level. This study uses Baidu big data, through a panel VAR analysis, to explore the impact of people’s epidemic risk perception on travelers intentions from a macropsychological level and to analyze the temporal and spatial differences of this impact. From a temporal perspective, this study found that the early stage of epidemic risk perception had a negative impact on travel intentions, and later, a compensatory effect on travelers intentions appeared. From the perspective of risks at different threat levels, the Wuhan epidemic with a high degree of threat had a greater impact, while foreign epidemics had less impact. From the perspective of spatial differences, this study indicated that the negative impact of attention to epidemics on attention to tourism basically shows a gradual decay from the core to secondary and then to peripheral areas. This research will reveal some new findings on the impact of perceived risk on behavior intention at the temporal and spatial levels, and will have certain reference value for regional tourism restoration and marketing under the influence of epidemics.
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spelling doaj.art-24445175b4cd45adb4e5b88d03ca675e2022-12-27T16:03:18ZengSAGE PublishingSAGE Open2158-24402022-12-011210.1177/21582440221141392Spatial-Temporal Differences in the Effect of Epidemic Risk Perception on Potential Travel Intention: A Macropsychology-Based Risk Perception PerspectiveYou-Hai Lu0Peixue Liu1Xiaowan Zhang2Jun Zhang3Caiyun Shen4Nanjing University, Jiangsu, ChinaNanjing University of Finance and Economics, Nanjing, P. R. ChinaNanjing University, Jiangsu, ChinaZhejiang Gongshang University, Hangzhou, ChinaNanjing University, Jiangsu, ChinaMost of the previous studies on the impact of risk perception on travel intention are based on an individual psychological perspective, and the understanding based on the perspective of macropsychology is insufficient. Analyzing the temporal and spatial characteristics of risk perception theory at the macropsychological and regional levels will expand the scope of risk perception theory, which may help to promote the orderly recovery of tourism activities under the normalization of epidemics at the regional level. This study uses Baidu big data, through a panel VAR analysis, to explore the impact of people’s epidemic risk perception on travelers intentions from a macropsychological level and to analyze the temporal and spatial differences of this impact. From a temporal perspective, this study found that the early stage of epidemic risk perception had a negative impact on travel intentions, and later, a compensatory effect on travelers intentions appeared. From the perspective of risks at different threat levels, the Wuhan epidemic with a high degree of threat had a greater impact, while foreign epidemics had less impact. From the perspective of spatial differences, this study indicated that the negative impact of attention to epidemics on attention to tourism basically shows a gradual decay from the core to secondary and then to peripheral areas. This research will reveal some new findings on the impact of perceived risk on behavior intention at the temporal and spatial levels, and will have certain reference value for regional tourism restoration and marketing under the influence of epidemics.https://doi.org/10.1177/21582440221141392
spellingShingle You-Hai Lu
Peixue Liu
Xiaowan Zhang
Jun Zhang
Caiyun Shen
Spatial-Temporal Differences in the Effect of Epidemic Risk Perception on Potential Travel Intention: A Macropsychology-Based Risk Perception Perspective
SAGE Open
title Spatial-Temporal Differences in the Effect of Epidemic Risk Perception on Potential Travel Intention: A Macropsychology-Based Risk Perception Perspective
title_full Spatial-Temporal Differences in the Effect of Epidemic Risk Perception on Potential Travel Intention: A Macropsychology-Based Risk Perception Perspective
title_fullStr Spatial-Temporal Differences in the Effect of Epidemic Risk Perception on Potential Travel Intention: A Macropsychology-Based Risk Perception Perspective
title_full_unstemmed Spatial-Temporal Differences in the Effect of Epidemic Risk Perception on Potential Travel Intention: A Macropsychology-Based Risk Perception Perspective
title_short Spatial-Temporal Differences in the Effect of Epidemic Risk Perception on Potential Travel Intention: A Macropsychology-Based Risk Perception Perspective
title_sort spatial temporal differences in the effect of epidemic risk perception on potential travel intention a macropsychology based risk perception perspective
url https://doi.org/10.1177/21582440221141392
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