Tourism and the new generations: emerging trends and social implications in Italy
Purpose – The purpose of this paper is to outline the profile of Italian tourists belonging to the new generations: Millennials or Generation Y (approximately people born in the 1980-1995 period) and post-Millennials or Generation Z (approximately people born in the 1996-2010 period). Design/methodo...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2018-06-01
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| Series: | Journal of Tourism Futures |
| Subjects: | |
| Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/JTF-12-2017-0053 |
| _version_ | 1811263490132803584 |
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| author | Salvatore Monaco |
| author_facet | Salvatore Monaco |
| author_sort | Salvatore Monaco |
| collection | DOAJ |
| description | Purpose – The purpose of this paper is to outline the profile of Italian tourists belonging to the new generations: Millennials or Generation Y (approximately people born in the 1980-1995 period) and post-Millennials or Generation Z (approximately people born in the 1996-2010 period). Design/methodology/approach – After reviewing some of the more interesting research on Millennials and post-Millennials, the paper will present the results of an unpublished online empirical survey conducted on a sample of 200 Italian web users who agreed to participate. The questionnaire, administered via computer-assisted web interviewing system, consists of structured questions concerning the practices, attitudes, emerging needs and use of new technologies that characterize Millennials and post-Millennials, with a special focus on tourism. Findings – The research will consider the differences between the two groups, as well as possible differences within each group linked to other socio-demographic variables (such as gender and area of residence). Originality/value – The paper addresses a series of innovative questions: what are the practices of Millennials and Post-Millennials as tourists? What are the needs of these generations that the tourist industry must respond to? How do new technologies support Millennials and post-Millennials in their tourism choices? What are the main differences between Millennials and post-Millennials? |
| first_indexed | 2024-04-12T19:45:05Z |
| format | Article |
| id | doaj.art-244b34d839564e5b81f1da1e96cd4c95 |
| institution | Directory Open Access Journal |
| issn | 2055-5911 2055-592X |
| language | English |
| last_indexed | 2024-04-12T19:45:05Z |
| publishDate | 2018-06-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | Journal of Tourism Futures |
| spelling | doaj.art-244b34d839564e5b81f1da1e96cd4c952022-12-22T03:18:58ZengEmerald PublishingJournal of Tourism Futures2055-59112055-592X2018-06-014171510.1108/JTF-12-2017-0053605817Tourism and the new generations: emerging trends and social implications in ItalySalvatore Monaco0Department of Social Sciences, University of Naples Federico II, Naples, ItalyPurpose – The purpose of this paper is to outline the profile of Italian tourists belonging to the new generations: Millennials or Generation Y (approximately people born in the 1980-1995 period) and post-Millennials or Generation Z (approximately people born in the 1996-2010 period). Design/methodology/approach – After reviewing some of the more interesting research on Millennials and post-Millennials, the paper will present the results of an unpublished online empirical survey conducted on a sample of 200 Italian web users who agreed to participate. The questionnaire, administered via computer-assisted web interviewing system, consists of structured questions concerning the practices, attitudes, emerging needs and use of new technologies that characterize Millennials and post-Millennials, with a special focus on tourism. Findings – The research will consider the differences between the two groups, as well as possible differences within each group linked to other socio-demographic variables (such as gender and area of residence). Originality/value – The paper addresses a series of innovative questions: what are the practices of Millennials and Post-Millennials as tourists? What are the needs of these generations that the tourist industry must respond to? How do new technologies support Millennials and post-Millennials in their tourism choices? What are the main differences between Millennials and post-Millennials?https://www.emeraldinsight.com/doi/pdfplus/10.1108/JTF-12-2017-0053TourismMillennialsItalyGenerationsGen ZPost-Millennials |
| spellingShingle | Salvatore Monaco Tourism and the new generations: emerging trends and social implications in Italy Journal of Tourism Futures Tourism Millennials Italy Generations Gen Z Post-Millennials |
| title | Tourism and the new generations: emerging trends and social implications in Italy |
| title_full | Tourism and the new generations: emerging trends and social implications in Italy |
| title_fullStr | Tourism and the new generations: emerging trends and social implications in Italy |
| title_full_unstemmed | Tourism and the new generations: emerging trends and social implications in Italy |
| title_short | Tourism and the new generations: emerging trends and social implications in Italy |
| title_sort | tourism and the new generations emerging trends and social implications in italy |
| topic | Tourism Millennials Italy Generations Gen Z Post-Millennials |
| url | https://www.emeraldinsight.com/doi/pdfplus/10.1108/JTF-12-2017-0053 |
| work_keys_str_mv | AT salvatoremonaco tourismandthenewgenerationsemergingtrendsandsocialimplicationsinitaly |