Seizing the business opportunities of MyData service delivery network: Transforming the Business Models for Health Insurance Companies
Purpose: This paper discusses how personal data-driven service delivery networks based on MyData phenomenon may impact and transform the business models and offer new kinds of business opportunities especially for health insurance business Design/Methodology/Approach: This research is a case stud...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Aalborg University Open Publishing
2020-07-01
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| Series: | Journal of Business Models |
| Online Access: | https://somaesthetics.aau.dk/index.php/JOBM/article/view/3322 |
| _version_ | 1797227078883475456 |
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| author | Minna Pikkarainen Timo Koivumäki Marika Iivari |
| author_facet | Minna Pikkarainen Timo Koivumäki Marika Iivari |
| author_sort | Minna Pikkarainen |
| collection | DOAJ |
| description | Purpose: This paper discusses how personal data-driven service delivery networks based on MyData phenomenon may impact and transform the business models and offer new kinds of business opportunities especially for health insurance business
Design/Methodology/Approach: This research is a case study / empirical
Findings: This study demonstrates how health insurance organizations are heading towards acting as active members of human centric, collaborative service delivery networks. The biggest opportunity transformation from transaction based to service-based businesss
Research limitations/implications: As the use of personal data is still a paradigm in Europe, the results of this study address the potential use and implications and cannot be validated through large-scale empirical studies.
Practical implications: This research highlights how companies should build adaptable service architecture that are easily connected or disconnected from the other organizations in their business ecosystems in order to allow smooth data usage and sharing. The service delivery network approach may offer insurance companies the needed structure and role in the emerging MyData business. |
| first_indexed | 2024-04-24T14:35:05Z |
| format | Article |
| id | doaj.art-244ebcad2cd841ad861d96c70e261410 |
| institution | Directory Open Access Journal |
| issn | 2246-2465 |
| language | English |
| last_indexed | 2024-04-24T14:35:05Z |
| publishDate | 2020-07-01 |
| publisher | Aalborg University Open Publishing |
| record_format | Article |
| series | Journal of Business Models |
| spelling | doaj.art-244ebcad2cd841ad861d96c70e2614102024-04-03T00:52:03ZengAalborg University Open PublishingJournal of Business Models2246-24652020-07-018210.5278/ojs.jbm.v8i2.3322Seizing the business opportunities of MyData service delivery network: Transforming the Business Models for Health Insurance CompaniesMinna Pikkarainen0Timo Koivumäki1Marika Iivari2Oulu Business SchoolMartti Ahtisaari InstituteFaculty of Medicine of University of OuluVTT, Technical Research Centre of FinlandUniversity of OuluFingersoftPurpose: This paper discusses how personal data-driven service delivery networks based on MyData phenomenon may impact and transform the business models and offer new kinds of business opportunities especially for health insurance business Design/Methodology/Approach: This research is a case study / empirical Findings: This study demonstrates how health insurance organizations are heading towards acting as active members of human centric, collaborative service delivery networks. The biggest opportunity transformation from transaction based to service-based businesss Research limitations/implications: As the use of personal data is still a paradigm in Europe, the results of this study address the potential use and implications and cannot be validated through large-scale empirical studies. Practical implications: This research highlights how companies should build adaptable service architecture that are easily connected or disconnected from the other organizations in their business ecosystems in order to allow smooth data usage and sharing. The service delivery network approach may offer insurance companies the needed structure and role in the emerging MyData business.https://somaesthetics.aau.dk/index.php/JOBM/article/view/3322 |
| spellingShingle | Minna Pikkarainen Timo Koivumäki Marika Iivari Seizing the business opportunities of MyData service delivery network: Transforming the Business Models for Health Insurance Companies Journal of Business Models |
| title | Seizing the business opportunities of MyData service delivery network: Transforming the Business Models for Health Insurance Companies |
| title_full | Seizing the business opportunities of MyData service delivery network: Transforming the Business Models for Health Insurance Companies |
| title_fullStr | Seizing the business opportunities of MyData service delivery network: Transforming the Business Models for Health Insurance Companies |
| title_full_unstemmed | Seizing the business opportunities of MyData service delivery network: Transforming the Business Models for Health Insurance Companies |
| title_short | Seizing the business opportunities of MyData service delivery network: Transforming the Business Models for Health Insurance Companies |
| title_sort | seizing the business opportunities of mydata service delivery network transforming the business models for health insurance companies |
| url | https://somaesthetics.aau.dk/index.php/JOBM/article/view/3322 |
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