The impact of project marketing on the projects finality
In the last years we assist at the level of the Republic of Moldova and also at international level at a trend to offer financial support with a special focus on project-based funding. Once with the appearance and development of the project concept, other related concepts are being developed such as...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
CSEI; ASEM
2015-06-01
|
| Series: | Eastern European Journal of Regional Studies |
| Online Access: | http://www.csei.ase.md/journal/files/issue_11/EEJRS_0101_SAV.pdf |
| _version_ | 1811219430532710400 |
|---|---|
| author | Oxana SAVCIUC Lucia CASAP |
| author_facet | Oxana SAVCIUC Lucia CASAP |
| author_sort | Oxana SAVCIUC |
| collection | DOAJ |
| description | In the last years we assist at the level of the Republic of Moldova and also at international level at a trend to offer financial support with a special focus on project-based funding. Once with the appearance and development of the project concept, other related concepts are being developed such as project management or newly, we can also speak about the projects marketing. Until recently, the product marketing was intensely discussed; concepts such as services marketing appeared afterwards, but also the specific marketing for various branches, such as agromarketing, political marketing, etc. Given that fact that the projects are a product / service itself, at the moment, more and more often projects marketing is discussed. |
| first_indexed | 2024-04-12T07:26:45Z |
| format | Article |
| id | doaj.art-249385c87bb240f6b2d06565d768325e |
| institution | Directory Open Access Journal |
| issn | 1857-436X 2537-6179 |
| language | English |
| last_indexed | 2024-04-12T07:26:45Z |
| publishDate | 2015-06-01 |
| publisher | CSEI; ASEM |
| record_format | Article |
| series | Eastern European Journal of Regional Studies |
| spelling | doaj.art-249385c87bb240f6b2d06565d768325e2022-12-22T03:42:11ZengCSEI; ASEMEastern European Journal of Regional Studies1857-436X2537-61792015-06-01114958The impact of project marketing on the projects finalityOxana SAVCIUC0 Lucia CASAP1Academy of Economic Studies of MoldovaAcademy of Economic Studies of MoldovaIn the last years we assist at the level of the Republic of Moldova and also at international level at a trend to offer financial support with a special focus on project-based funding. Once with the appearance and development of the project concept, other related concepts are being developed such as project management or newly, we can also speak about the projects marketing. Until recently, the product marketing was intensely discussed; concepts such as services marketing appeared afterwards, but also the specific marketing for various branches, such as agromarketing, political marketing, etc. Given that fact that the projects are a product / service itself, at the moment, more and more often projects marketing is discussed.http://www.csei.ase.md/journal/files/issue_11/EEJRS_0101_SAV.pdf |
| spellingShingle | Oxana SAVCIUC Lucia CASAP The impact of project marketing on the projects finality Eastern European Journal of Regional Studies |
| title | The impact of project marketing on the projects finality |
| title_full | The impact of project marketing on the projects finality |
| title_fullStr | The impact of project marketing on the projects finality |
| title_full_unstemmed | The impact of project marketing on the projects finality |
| title_short | The impact of project marketing on the projects finality |
| title_sort | impact of project marketing on the projects finality |
| url | http://www.csei.ase.md/journal/files/issue_11/EEJRS_0101_SAV.pdf |
| work_keys_str_mv | AT oxanasavciuc theimpactofprojectmarketingontheprojectsfinality AT luciacasap theimpactofprojectmarketingontheprojectsfinality AT oxanasavciuc impactofprojectmarketingontheprojectsfinality AT luciacasap impactofprojectmarketingontheprojectsfinality |