| Summary: | This research approaches from a combined design, the internal and extraneous factors that impact in the method of construction of the media agenda with provincial and municipal extent in Santiago de Cuba. For it, methods like that of Analysis-synthesis and the Inductive-deductive is used that facilitated to decompose the phenomenon in their parts to explain to it in an integrated way, as well as to generalize to other scenarios the opposing results. Of equal it forms, they were used technical as the content analysis, the participant observation, the interview, the survey and the correlation coefficient of Spearman. The results point toward a temporary and/or space permanency of some mediation, the transfer generational of the same ones, and the homogeneity of approaches in studied several press organs.
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