Effects of individuality, education, and image on visual attention: Analyzing eye-tracking data using machine learning

Machine learning, particularly classification algorithms, constructs mathematical models from labeled data that can predict labels for new data. Using its capability to identify distinguishing patterns among multi-dimensional data, we investigated the impact of three factors on the observation of ar...

Full description

Bibliographic Details
Main Authors: Sangwon Lee, Yongha Hwang, Yan Jin, Sihyeong Ahn, Jaewan Park
Format: Article
Language:English
Published: Bern Open Publishing 2019-07-01
Series:Journal of Eye Movement Research
Subjects:
Online Access:https://bop.unibe.ch/JEMR/article/view/4559
Description
Summary:Machine learning, particularly classification algorithms, constructs mathematical models from labeled data that can predict labels for new data. Using its capability to identify distinguishing patterns among multi-dimensional data, we investigated the impact of three factors on the observation of architectural scenes: Individuality, education, and image stimuli. An analysis of the eye-tracking data revealed that (1) a velocity histogram was unique to individuals, (2) students of architecture and other disciplines could be distinguished via endogenous parameters, but (3) they were more distinct in terms of seeking structural versus symbolic elements. Because of the reverse nature of the classification algorithms that automatically learn from data, we could identify relevant parameters and distinguishing eye-tracking patterns that have not been reported in previous studies.
ISSN:1995-8692