HEDONIC CONSUMPTION TENDENCY DAN IMPULSE BUYING PELANGGAN PRODUK FASHION DI MALL BALI GALERIA

HEDONIC CONSUMPTION TENDENCY DAN IMPULSE BUYING PELANGGAN PRODUK FASHION DI MALL BALI GALERIA

Penelitian ini bertujuan untuk menjelaskan bagaimana pengaruh availability of money, availability of time dan fashion involvement terhadap hedonic consumption tendency dan impulse buying pelanggan produk fashion di Mall Bali Galeria. Pengumpulan data pada penelitian ini menggunakan kuisioner. Jumlah...

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Bibliographic Details
Main Authors:	I Gde Made Ray Anom Dananjaya, Gede Suparna
Format:	Article
Language:	English
Published:	Universitas Udayana 2016-04-01
Series:	E-Jurnal Manajemen
Subjects:	Availability of Money, Availability of Time, Fashion Involvement, Hedonic Consumption Tendency, Impulse Buying
Online Access:	https://ojs.unud.ac.id/index.php/Manajemen/article/view/18319

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