Attention to brand labels affects, and is affected by, evaluations of product attractiveness
When considering whether to purchase consumer products, people consider both the items' attractiveness and their brand labels. Brands may affect the decision process through various mechanisms. For example, brand labels may provide direct support for their paired products, or they may indirectl...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2024-01-01
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| Series: | Frontiers in Behavioral Economics |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/frbhe.2023.1274815/full |