Alphas Storytelling: Mapping Childrenswear Possible Worlds, Defining Seasonal Brands Territories
Born from 2010 and raised by Millennials, Alphas represent today the youngest generational market segment. Raising as “screenagers” in mostly only-child family environments, technology is shaping their present and future consumer culture. In this scenario, contemporary trends such as hyper individua...
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| Format: | Article |
| Language: | English |
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University of Bologna
2018-12-01
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| Series: | ZoneModa Journal |
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| Online Access: | https://zmj.unibo.it/article/view/8701 |