Correction: How chatbot e-services motivate communication credibility and lead to customer satisfaction: The perspective of Thai consumers in the apparel retailing context

The Original Article was published on 08 July 2022In the section '1.3. Hypotheses' in this article, in H1a-H4b, the last word has been changed (the words "satisfaction" and "credibility" have changed places). The sentences now read: 'H1a: Chatbot e-services can pro...

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Bibliographic Details
Main Authors: Akawut Jansom, Thaksaorn Srisangkhajorn, Wutticha Limarunothai
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2023-07-01
Series:Innovative Marketing
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18482/Correction.pdf
Description
Summary:The Original Article was published on 08 July 2022In the section '1.3. Hypotheses' in this article, in H1a-H4b, the last word has been changed (the words "satisfaction" and "credibility" have changed places). The sentences now read: 'H1a: Chatbot e-services can provide positive interactions that evoke customer satisfaction. H1b: Chatbot e-services can provide positive interactions that evoke communication credibility. H2a: Chatbot e-services can provide positive entertainment that evokes customer satisfaction. H2b: Chatbot e-services can provide positive entertainment that evokes communication credibilityH3a: Chatbot e-services can provide positive trendiness that evokes customer satisfaction. H3b: Chatbot e-services can provide positive trendiness that evokes communication credibility. H4a: Chatbot e-services can provide positive problem-solving that evokes customer satisfaction. H4b: Chatbot e-services can provide positive problem-solving that evokes communication credibility.'
ISSN:1814-2427
1816-6326