Correction: How chatbot e-services motivate communication credibility and lead to customer satisfaction: The perspective of Thai consumers in the apparel retailing context
The Original Article was published on 08 July 2022In the section '1.3. Hypotheses' in this article, in H1a-H4b, the last word has been changed (the words "satisfaction" and "credibility" have changed places). The sentences now read: 'H1a: Chatbot e-services can pro...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2023-07-01
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| Series: | Innovative Marketing |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18482/Correction.pdf |
| _version_ | 1797780515240017920 |
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| author | Akawut Jansom Thaksaorn Srisangkhajorn Wutticha Limarunothai |
| author_facet | Akawut Jansom Thaksaorn Srisangkhajorn Wutticha Limarunothai |
| author_sort | Akawut Jansom |
| collection | DOAJ |
| description | The Original Article was published on 08 July 2022In the section '1.3. Hypotheses' in this article, in H1a-H4b, the last word has been changed (the words "satisfaction" and "credibility" have changed places). The sentences now read: 'H1a: Chatbot e-services can provide positive interactions that evoke customer satisfaction. H1b: Chatbot e-services can provide positive interactions that evoke communication credibility. H2a: Chatbot e-services can provide positive entertainment that evokes customer satisfaction. H2b: Chatbot e-services can provide positive entertainment that evokes communication credibilityH3a: Chatbot e-services can provide positive trendiness that evokes customer satisfaction. H3b: Chatbot e-services can provide positive trendiness that evokes communication credibility. H4a: Chatbot e-services can provide positive problem-solving that evokes customer satisfaction. H4b: Chatbot e-services can provide positive problem-solving that evokes communication credibility.' |
| first_indexed | 2024-03-12T23:45:53Z |
| format | Article |
| id | doaj.art-250ad643861043eea8ac17f7cbd1e884 |
| institution | Directory Open Access Journal |
| issn | 1814-2427 1816-6326 |
| language | English |
| last_indexed | 2024-03-12T23:45:53Z |
| publishDate | 2023-07-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj.art-250ad643861043eea8ac17f7cbd1e8842023-07-14T07:25:49ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262023-07-0118321810.21511/im.18(3).2022.1918482Correction: How chatbot e-services motivate communication credibility and lead to customer satisfaction: The perspective of Thai consumers in the apparel retailing contextAkawut Jansom0https://orcid.org/0000-0002-7888-3646Thaksaorn Srisangkhajorn1Wutticha Limarunothai2Lecturer, School of Management, Department of BBA.Digital Marketing and Branding, Walailak UniversityLecturer, International College, Department of BBA.International Business Management, Burapha UniversityDr., Lecturer, Faculty of Business Management, Department of Management, Sripatum UniversityThe Original Article was published on 08 July 2022In the section '1.3. Hypotheses' in this article, in H1a-H4b, the last word has been changed (the words "satisfaction" and "credibility" have changed places). The sentences now read: 'H1a: Chatbot e-services can provide positive interactions that evoke customer satisfaction. H1b: Chatbot e-services can provide positive interactions that evoke communication credibility. H2a: Chatbot e-services can provide positive entertainment that evokes customer satisfaction. H2b: Chatbot e-services can provide positive entertainment that evokes communication credibilityH3a: Chatbot e-services can provide positive trendiness that evokes customer satisfaction. H3b: Chatbot e-services can provide positive trendiness that evokes communication credibility. H4a: Chatbot e-services can provide positive problem-solving that evokes customer satisfaction. H4b: Chatbot e-services can provide positive problem-solving that evokes communication credibility.'https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18482/Correction.pdf |
| spellingShingle | Akawut Jansom Thaksaorn Srisangkhajorn Wutticha Limarunothai Correction: How chatbot e-services motivate communication credibility and lead to customer satisfaction: The perspective of Thai consumers in the apparel retailing context Innovative Marketing |
| title | Correction: How chatbot e-services motivate communication credibility and lead to customer satisfaction: The perspective of Thai consumers in the apparel retailing context |
| title_full | Correction: How chatbot e-services motivate communication credibility and lead to customer satisfaction: The perspective of Thai consumers in the apparel retailing context |
| title_fullStr | Correction: How chatbot e-services motivate communication credibility and lead to customer satisfaction: The perspective of Thai consumers in the apparel retailing context |
| title_full_unstemmed | Correction: How chatbot e-services motivate communication credibility and lead to customer satisfaction: The perspective of Thai consumers in the apparel retailing context |
| title_short | Correction: How chatbot e-services motivate communication credibility and lead to customer satisfaction: The perspective of Thai consumers in the apparel retailing context |
| title_sort | correction how chatbot e services motivate communication credibility and lead to customer satisfaction the perspective of thai consumers in the apparel retailing context |
| url | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18482/Correction.pdf |
| work_keys_str_mv | AT akawutjansom correctionhowchatboteservicesmotivatecommunicationcredibilityandleadtocustomersatisfactiontheperspectiveofthaiconsumersintheapparelretailingcontext AT thaksaornsrisangkhajorn correctionhowchatboteservicesmotivatecommunicationcredibilityandleadtocustomersatisfactiontheperspectiveofthaiconsumersintheapparelretailingcontext AT wuttichalimarunothai correctionhowchatboteservicesmotivatecommunicationcredibilityandleadtocustomersatisfactiontheperspectiveofthaiconsumersintheapparelretailingcontext |