The Marketing Concept in Islamic Perspective: A Literature Review
<p>The objectives of this paper is to review some researches on marketing concept in Islamic perspective. The expected of this review is to provide benefits for related researches in the future. This study uses some review papers, empirical studies and books related to marketing concept in Isl...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Asosiasi Fakultas Ekonomi & Bisnis Indonesia (AFEBI)
2017-03-01
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| Series: | AFEBI Islamic Finance and Economic Review |
| Online Access: | https://journal.afebi.org/index.php/aifer/article/view/19 |
| Summary: | <p>The objectives of this paper is to review some researches on marketing concept in Islamic perspective. The expected of this review is to provide benefits for related researches in the future. This study uses some review papers, empirical studies and books related to marketing concept in Islamic perspective. The analysis allows identifying interesting points for future research on the topic of marketing concept in Islamic perspective. This paper provides a better understanding on how Islamic perspective on marketing concept. This paper only reviewed concerned articles from Science Direct, Emerald Insight and books. The results of the review showed that the limited studies about the marketing concept in Islamic perspective (Islamic marketing concept). Result of this study is believed to give worth understanding about actual situation in this field of research. It proposed some notions that will stimulate more intensive researches in this field in the future.</p><p><br />Keywords: Islamic Perspective, Literature Review, Marketing Concept, Marketing Mix</p> |
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| ISSN: | 2548-5288 2548-5296 |