Scaring the Public: Fear Appeal Arguments in Public Health Reasoning

The study of threat and fear appeal arguments has given rise to a sizeable literature. Even within a public health context, much is now known about how these arguments work to gain the public’s compliance with health recommendations. Notwithstanding this level of interest in, and examination of, the...

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Main Author: Louise Cummings
Format: Article
Language:English
Published: University of Windsor 2012-03-01
Series:Informal Logic
Subjects:
Online Access:https://ojs.uwindsor.ca/ojs/leddy/index.php/informal_logic/article/view/3146
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author Louise Cummings
author_facet Louise Cummings
author_sort Louise Cummings
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description The study of threat and fear appeal arguments has given rise to a sizeable literature. Even within a public health context, much is now known about how these arguments work to gain the public’s compliance with health recommendations. Notwithstanding this level of interest in, and examination of, these arguments, there is one aspect of these arguments that still remains unexplored. That aspect concerns the heuristic function of these arguments within our thinking about public health problems. Specifically, it is argued that threat and fear appeal arguments serve as valuable shortcuts in our reasoning, particularly when that reasoning is subject to biases that are likely to diminish the effectiveness of public health messages. To this extent, they are rationally warranted argument forms rather than fallacies, as has been their dominant characterization in logic.
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spelling doaj.art-2520005af8c441078414c9b33c96dbbc2022-12-22T01:55:31ZengUniversity of WindsorInformal Logic0824-25770824-25772012-03-01321255010.22329/il.v32i1.31463029Scaring the Public: Fear Appeal Arguments in Public Health ReasoningLouise Cummings0Nottingham Trent UniversityThe study of threat and fear appeal arguments has given rise to a sizeable literature. Even within a public health context, much is now known about how these arguments work to gain the public’s compliance with health recommendations. Notwithstanding this level of interest in, and examination of, these arguments, there is one aspect of these arguments that still remains unexplored. That aspect concerns the heuristic function of these arguments within our thinking about public health problems. Specifically, it is argued that threat and fear appeal arguments serve as valuable shortcuts in our reasoning, particularly when that reasoning is subject to biases that are likely to diminish the effectiveness of public health messages. To this extent, they are rationally warranted argument forms rather than fallacies, as has been their dominant characterization in logic.https://ojs.uwindsor.ca/ojs/leddy/index.php/informal_logic/article/view/3146Argumentum ad baculumCognitive BiasFallacyFear Appeal ArgumentHeuristicsPublic Health
spellingShingle Louise Cummings
Scaring the Public: Fear Appeal Arguments in Public Health Reasoning
Informal Logic
Argumentum ad baculum
Cognitive Bias
Fallacy
Fear Appeal Argument
Heuristics
Public Health
title Scaring the Public: Fear Appeal Arguments in Public Health Reasoning
title_full Scaring the Public: Fear Appeal Arguments in Public Health Reasoning
title_fullStr Scaring the Public: Fear Appeal Arguments in Public Health Reasoning
title_full_unstemmed Scaring the Public: Fear Appeal Arguments in Public Health Reasoning
title_short Scaring the Public: Fear Appeal Arguments in Public Health Reasoning
title_sort scaring the public fear appeal arguments in public health reasoning
topic Argumentum ad baculum
Cognitive Bias
Fallacy
Fear Appeal Argument
Heuristics
Public Health
url https://ojs.uwindsor.ca/ojs/leddy/index.php/informal_logic/article/view/3146
work_keys_str_mv AT louisecummings scaringthepublicfearappealargumentsinpublichealthreasoning