Institutionalizing the Employer Brand in Entrepreneurial Enterprises
Employer brand is defined as a package of psychological, functional, and economic benefits provided by employers to distinguish them from other firms. While employer brand is considered vital to the effectiveness of organizations, it has not been clearly operationalized, particularly in the entrepre...
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| Format: | Article |
| Language: | English |
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EconJournals
2020-11-01
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| Series: | International Journal of Economics and Financial Issues |
| Online Access: | https://www.econjournals.com/index.php/ijefi/article/view/10660 |
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Institutionalizing the Employer Brand in Entrepreneurial Enterprises
Published 2020-11-01
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Institutionalizing the Employer Brand in Entrepreneurial Enterprises
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