Meet the Virtual Jeju Dol Harubang—The Mixed VR/AR Application for Cultural Immersion in Korea’s Main Heritage
Jeju Island comes second to only Seoul as Korea’s most visited destination, yet most visitors do not have the chance to go beyond brief visits and immerse themselves in the island’s history and cultural heritage. This project introduces the cultural heritage of Jeju Island to visitors through virtua...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-06-01
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| Series: | ISPRS International Journal of Geo-Information |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2220-9964/9/6/367 |
| _version_ | 1797566282069966848 |
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| author | Kwanghee Jung Vinh T. Nguyen Diana Piscarac Seung-Chul Yoo |
| author_facet | Kwanghee Jung Vinh T. Nguyen Diana Piscarac Seung-Chul Yoo |
| author_sort | Kwanghee Jung |
| collection | DOAJ |
| description | Jeju Island comes second to only Seoul as Korea’s most visited destination, yet most visitors do not have the chance to go beyond brief visits and immerse themselves in the island’s history and cultural heritage. This project introduces the cultural heritage of Jeju Island to visitors through virtual reality/augmented reality (VR/AR) model visualization technology, namely <i>JejuView</i>, which provides an intuitive way to experience cultural heritage sites on the island. The proposed VR/AR application is designed to introduce a series of heritage spots on Jeju Island through (i) a printed Jeju map with embedded QR code markers that enable viewers to experience the locations without being present at the site, (ii) a mobile device with WebGL supported browser which allows 3D content to be rendered, and (iii) an AR library (A-Frame.io) that enables enthusiasts to recreate similar work. To test the effectiveness of the proposed VR/AR application, the authors conducted an experiment with 251 participants to test the research model based on the technology acceptance model (TAM) and employed generalized structured component analysis (GSCA) for the analysis. Results show that when using sensory new media such as VR/AR, consumers are more focused on the hedonic value than on the utilitarian value of the information. In conclusion, the proposed VR/AR application is complementary to existing studies and provides significant support to researchers, engineers, and designers developing VR/AR technologies for use in cultural education and tourism marketing. |
| first_indexed | 2024-03-10T19:24:30Z |
| format | Article |
| id | doaj.art-2534cc166aa947438de228154b7d6bfe |
| institution | Directory Open Access Journal |
| issn | 2220-9964 |
| language | English |
| last_indexed | 2024-03-10T19:24:30Z |
| publishDate | 2020-06-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | ISPRS International Journal of Geo-Information |
| spelling | doaj.art-2534cc166aa947438de228154b7d6bfe2023-11-20T02:39:19ZengMDPI AGISPRS International Journal of Geo-Information2220-99642020-06-019636710.3390/ijgi9060367Meet the Virtual Jeju Dol Harubang—The Mixed VR/AR Application for Cultural Immersion in Korea’s Main HeritageKwanghee Jung0Vinh T. Nguyen1Diana Piscarac2Seung-Chul Yoo3Department of Educational Psychology and Leadership, Texas Tech University, Lubbock, TX 79409, USADepartment of Computer Science, Texas Tech University, Lubbock, TX 79409, USADivision of Communication & Media, Ewha Womans University, Seoul 03760, KoreaDivision of Communication & Media, Ewha Womans University, Seoul 03760, KoreaJeju Island comes second to only Seoul as Korea’s most visited destination, yet most visitors do not have the chance to go beyond brief visits and immerse themselves in the island’s history and cultural heritage. This project introduces the cultural heritage of Jeju Island to visitors through virtual reality/augmented reality (VR/AR) model visualization technology, namely <i>JejuView</i>, which provides an intuitive way to experience cultural heritage sites on the island. The proposed VR/AR application is designed to introduce a series of heritage spots on Jeju Island through (i) a printed Jeju map with embedded QR code markers that enable viewers to experience the locations without being present at the site, (ii) a mobile device with WebGL supported browser which allows 3D content to be rendered, and (iii) an AR library (A-Frame.io) that enables enthusiasts to recreate similar work. To test the effectiveness of the proposed VR/AR application, the authors conducted an experiment with 251 participants to test the research model based on the technology acceptance model (TAM) and employed generalized structured component analysis (GSCA) for the analysis. Results show that when using sensory new media such as VR/AR, consumers are more focused on the hedonic value than on the utilitarian value of the information. In conclusion, the proposed VR/AR application is complementary to existing studies and provides significant support to researchers, engineers, and designers developing VR/AR technologies for use in cultural education and tourism marketing.https://www.mdpi.com/2220-9964/9/6/367virtual realityaugmented realitya-framecultural education and preservationJeju islandheritage tour |
| spellingShingle | Kwanghee Jung Vinh T. Nguyen Diana Piscarac Seung-Chul Yoo Meet the Virtual Jeju Dol Harubang—The Mixed VR/AR Application for Cultural Immersion in Korea’s Main Heritage ISPRS International Journal of Geo-Information virtual reality augmented reality a-frame cultural education and preservation Jeju island heritage tour |
| title | Meet the Virtual Jeju Dol Harubang—The Mixed VR/AR Application for Cultural Immersion in Korea’s Main Heritage |
| title_full | Meet the Virtual Jeju Dol Harubang—The Mixed VR/AR Application for Cultural Immersion in Korea’s Main Heritage |
| title_fullStr | Meet the Virtual Jeju Dol Harubang—The Mixed VR/AR Application for Cultural Immersion in Korea’s Main Heritage |
| title_full_unstemmed | Meet the Virtual Jeju Dol Harubang—The Mixed VR/AR Application for Cultural Immersion in Korea’s Main Heritage |
| title_short | Meet the Virtual Jeju Dol Harubang—The Mixed VR/AR Application for Cultural Immersion in Korea’s Main Heritage |
| title_sort | meet the virtual jeju dol harubang the mixed vr ar application for cultural immersion in korea s main heritage |
| topic | virtual reality augmented reality a-frame cultural education and preservation Jeju island heritage tour |
| url | https://www.mdpi.com/2220-9964/9/6/367 |
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