The Influence of Shopping Experience and Perceived Value Toward Customer Satisfaction and their Impacts on Customer Loyalty at Minimarkets in Aceh
The aim of this research is to identify: (1) the influence of shopping experience and the perceived value toward customersatisfaction (2) the influence of shopping experience , the perceived value and customersatisfaction toward customer loyalty (3) the indirect influence of shopping experience and...
Main Authors: | Saiful Amri, Jasman J. Ma'ruf, Mirza Tabrani, Nurdasila Darsono |
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Format: | Article |
Language: | English |
Published: |
EconJournals
2019-07-01
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Series: | International Review of Management and Marketing |
Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/7541 |
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