The impact of social media marketing on purchase intention: The mediating role of brand trust and image

This research examines how social media marketing affects brand image, brand trust, and purchase intention in the context of beauty centers in Jordan. The study presents a model that outlines the influence of social media marketing strategies on customer behavior. To support the proposed mo...

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Bibliographic Details
Main Authors:	Hanadi A. Salhab, Asma’a Al-Amarneh, Sameer M. Aljabaly, Munif M. Al Zoubi, Mohammed D. Othman
Format:	Article
Language:	English
Published:	Growing Science 2023-01-01
Series:	International Journal of Data and Network Science
Online Access:	http://www.growingscience.com/ijds/Vol7/ijdns_2023_34.pdf

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