Business Modelling in the Strategic Management of International High-Tech Companies
The article is aimed at analyzing the conception of business model within the terms of enterprise strategic management and substantiating its influence on Ukrainian high-tech enterprises. Taking into account the fact that the conception of business model has long been explored by foreign scholars, i...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2021-09-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | https://www.business-inform.net/export_pdf/business-inform-2021-9_0-pages-224_235.pdf |
| _version_ | 1818900207183593472 |
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| author | Zubkova Alina B. Maihurova Daria S. |
| author_facet | Zubkova Alina B. Maihurova Daria S. |
| author_sort | Zubkova Alina B. |
| collection | DOAJ |
| description | The article is aimed at analyzing the conception of business model within the terms of enterprise strategic management and substantiating its influence on Ukrainian high-tech enterprises. Taking into account the fact that the conception of business model has long been explored by foreign scholars, it becomes necessary to determine how it is used in the strategic management of Ukrainian high-tech companies. Through the carried out content analysis of strategic management definitions provided by different authors, the main elements are allocated, which most scientists focus on, namely: process of strategy development, goal setting, analysis of the internal and external environment, and creation of value. Creation of value is a particularly important parameter of the high technology market, since the life cycle of such goods is short. Based on these data, it was decided to analyze 50 innovative companies of Ukraine and their business models according to the metrics of «Business Model Canvas», developed by the Swiss business theorist Alexander Osterwalder. The results of a frequency analysis helped to determine that Ukrainian companies have four weak structural elements of business models: clients, relationships with clients, key partners, and cost structure. It has been found that companies use their business models only as a marketing communications tool. But, unfortunately, without understanding the cost structure, clientele and partners for whom value is created, the strategic development of company is impossible. |
| first_indexed | 2024-12-19T20:00:11Z |
| format | Article |
| id | doaj.art-25572df64f8e45b79b41aed2c435477c |
| institution | Directory Open Access Journal |
| issn | 2222-4459 2311-116X |
| language | English |
| last_indexed | 2024-12-19T20:00:11Z |
| publishDate | 2021-09-01 |
| publisher | Research Centre of Industrial Problems of Development of NAS of Ukraine |
| record_format | Article |
| series | Bìznes Inform |
| spelling | doaj.art-25572df64f8e45b79b41aed2c435477c2022-12-21T20:07:41ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592311-116X2021-09-01952422423510.32983/2222-4459-2021-9-224-235Business Modelling in the Strategic Management of International High-Tech CompaniesZubkova Alina B.0https://orcid.org/0000-0002-4478-181XMaihurova Daria S. 1National Technical University «Kharkiv Polytechnic Institute» National Technical University «Kharkiv Polytechnic Institute» The article is aimed at analyzing the conception of business model within the terms of enterprise strategic management and substantiating its influence on Ukrainian high-tech enterprises. Taking into account the fact that the conception of business model has long been explored by foreign scholars, it becomes necessary to determine how it is used in the strategic management of Ukrainian high-tech companies. Through the carried out content analysis of strategic management definitions provided by different authors, the main elements are allocated, which most scientists focus on, namely: process of strategy development, goal setting, analysis of the internal and external environment, and creation of value. Creation of value is a particularly important parameter of the high technology market, since the life cycle of such goods is short. Based on these data, it was decided to analyze 50 innovative companies of Ukraine and their business models according to the metrics of «Business Model Canvas», developed by the Swiss business theorist Alexander Osterwalder. The results of a frequency analysis helped to determine that Ukrainian companies have four weak structural elements of business models: clients, relationships with clients, key partners, and cost structure. It has been found that companies use their business models only as a marketing communications tool. But, unfortunately, without understanding the cost structure, clientele and partners for whom value is created, the strategic development of company is impossible.https://www.business-inform.net/export_pdf/business-inform-2021-9_0-pages-224_235.pdfbusiness modelstrategic managementhigh-tech enterprisesbusiness modelingstrategyvalue creationinternational businessmarketing communications |
| spellingShingle | Zubkova Alina B. Maihurova Daria S. Business Modelling in the Strategic Management of International High-Tech Companies Bìznes Inform business model strategic management high-tech enterprises business modeling strategy value creation international business marketing communications |
| title | Business Modelling in the Strategic Management of International High-Tech Companies |
| title_full | Business Modelling in the Strategic Management of International High-Tech Companies |
| title_fullStr | Business Modelling in the Strategic Management of International High-Tech Companies |
| title_full_unstemmed | Business Modelling in the Strategic Management of International High-Tech Companies |
| title_short | Business Modelling in the Strategic Management of International High-Tech Companies |
| title_sort | business modelling in the strategic management of international high tech companies |
| topic | business model strategic management high-tech enterprises business modeling strategy value creation international business marketing communications |
| url | https://www.business-inform.net/export_pdf/business-inform-2021-9_0-pages-224_235.pdf |
| work_keys_str_mv | AT zubkovaalinab businessmodellinginthestrategicmanagementofinternationalhightechcompanies AT maihurovadarias businessmodellinginthestrategicmanagementofinternationalhightechcompanies |