Unlocking the Potential: Exploring Digital Social Marketing Technology in the Realm of Islamic Business Ethics
Digitalization has rapidly permeated various fields in today's era, with marketing being a prominent recipient of its transformative effects. The business landscape has witnessed a pronounced inclination towards ventures that are grounded in digital marketing. It captures the interest of divers...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Sekolah Pasca Sarjana Universitas Islam Negeri (UIN) Syarif Hidayatullah Jakarta
2023-12-01
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| Series: | Jurnal Indo-Islamika |
| Subjects: | |
| Online Access: | https://psikologi.uinjkt.ac.id/index.php/indo-islamika/article/view/35241 |
| _version_ | 1797347935076220928 |
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| author | Darmawati Darmawati Muhammad Afif Ridha' Rahmah Afifah Bader Fahad Abdullah bin Jadid |
| author_facet | Darmawati Darmawati Muhammad Afif Ridha' Rahmah Afifah Bader Fahad Abdullah bin Jadid |
| author_sort | Darmawati Darmawati |
| collection | DOAJ |
| description | Digitalization has rapidly permeated various fields in today's era, with marketing being a prominent recipient of its transformative effects. The business landscape has witnessed a pronounced inclination towards ventures that are grounded in digital marketing. It captures the interest of diverse market segments, including both business entities and the general public. This research endeavors to examine the alignment of digital marketing practices with Islamic business ethics. Employing a qualitative research methodology with a descriptive analytical approach, this study gathered the data through a comprehensive review of relevant documentation. The study focuses on digital social marketing technologies employed on social media platforms and marketplaces as primary samples. Findings reveal that the application of digital marketing in the Indonesian context falls short of complete compliance with Sharia principles. Despite this, certain marketing processes do exhibit adherence to aspects of Islamic business ethics. Notably, emphasis within this context tends to be more pronounced in elements related to products and promotional media. |
| first_indexed | 2024-03-08T11:56:07Z |
| format | Article |
| id | doaj.art-257aa95d4d8946fdb4bd394d13374fc9 |
| institution | Directory Open Access Journal |
| issn | 2088-9445 2723-1135 |
| language | Arabic |
| last_indexed | 2024-03-08T11:56:07Z |
| publishDate | 2023-12-01 |
| publisher | Sekolah Pasca Sarjana Universitas Islam Negeri (UIN) Syarif Hidayatullah Jakarta |
| record_format | Article |
| series | Jurnal Indo-Islamika |
| spelling | doaj.art-257aa95d4d8946fdb4bd394d13374fc92024-01-24T01:27:20ZaraSekolah Pasca Sarjana Universitas Islam Negeri (UIN) Syarif Hidayatullah JakartaJurnal Indo-Islamika2088-94452723-11352023-12-01132678910.15408/jii.v13i2.3524111619Unlocking the Potential: Exploring Digital Social Marketing Technology in the Realm of Islamic Business EthicsDarmawati Darmawati0Muhammad Afif Ridha'1Rahmah Afifah2Bader Fahad Abdullah bin Jadid3Universitas Islam Negeri Sultan Aji Muhammad Idris SamarindaUniversitas Islam Negeri Sultan Aji Muhammad Idris SamarindaUniversitas Islam Negeri Sultan Aji Muhammad Idris SamarindaImam Mohammad Ibn Saud Islamic University, Riyadh, Arab SaudiDigitalization has rapidly permeated various fields in today's era, with marketing being a prominent recipient of its transformative effects. The business landscape has witnessed a pronounced inclination towards ventures that are grounded in digital marketing. It captures the interest of diverse market segments, including both business entities and the general public. This research endeavors to examine the alignment of digital marketing practices with Islamic business ethics. Employing a qualitative research methodology with a descriptive analytical approach, this study gathered the data through a comprehensive review of relevant documentation. The study focuses on digital social marketing technologies employed on social media platforms and marketplaces as primary samples. Findings reveal that the application of digital marketing in the Indonesian context falls short of complete compliance with Sharia principles. Despite this, certain marketing processes do exhibit adherence to aspects of Islamic business ethics. Notably, emphasis within this context tends to be more pronounced in elements related to products and promotional media.https://psikologi.uinjkt.ac.id/index.php/indo-islamika/article/view/35241digital marketingsocial mediamarketplaceislamic business ethics |
| spellingShingle | Darmawati Darmawati Muhammad Afif Ridha' Rahmah Afifah Bader Fahad Abdullah bin Jadid Unlocking the Potential: Exploring Digital Social Marketing Technology in the Realm of Islamic Business Ethics Jurnal Indo-Islamika digital marketing social media marketplace islamic business ethics |
| title | Unlocking the Potential: Exploring Digital Social Marketing Technology in the Realm of Islamic Business Ethics |
| title_full | Unlocking the Potential: Exploring Digital Social Marketing Technology in the Realm of Islamic Business Ethics |
| title_fullStr | Unlocking the Potential: Exploring Digital Social Marketing Technology in the Realm of Islamic Business Ethics |
| title_full_unstemmed | Unlocking the Potential: Exploring Digital Social Marketing Technology in the Realm of Islamic Business Ethics |
| title_short | Unlocking the Potential: Exploring Digital Social Marketing Technology in the Realm of Islamic Business Ethics |
| title_sort | unlocking the potential exploring digital social marketing technology in the realm of islamic business ethics |
| topic | digital marketing social media marketplace islamic business ethics |
| url | https://psikologi.uinjkt.ac.id/index.php/indo-islamika/article/view/35241 |
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