Characterising the flows of Slovenian tourists within the former Yugoslavia with respect to post-communist ‘nostalgic context’

Slovenia represents a key source in the tourist market for the new post-Yugoslavian states, but little is known about Slovenians’ tourism practices, especially in relation to the post-communist dimension. The term “Yugonostalgia” came into existence in the 1990s in the post-Yugoslav area, and it ill...

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Main Author: Šuligoj Metod
Format: Article
Language:English
Published: Sciendo 2018-03-01
Series:Moravian Geographical Reports
Subjects:
Online Access:https://doi.org/10.2478/mgr-2018-0002
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author Šuligoj Metod
author_facet Šuligoj Metod
author_sort Šuligoj Metod
collection DOAJ
description Slovenia represents a key source in the tourist market for the new post-Yugoslavian states, but little is known about Slovenians’ tourism practices, especially in relation to the post-communist dimension. The term “Yugonostalgia” came into existence in the 1990s in the post-Yugoslav area, and it illustrates the attitudes of people looking for a life that would be better than their present one. The term is also connected to tourism, although it has been largely neglected in the tourism literature. In this study, a total of 384 appropriately completed questionnaires were recorded and prepared for empirical analyses. Some 83.0% of respondents repeatedly return to a former Yugoslav destination they had visited in the past. Hierarchical and non-hierarchical clustering methods were used to identify clusters. Subsequently, cross-tabulations were employed to profile each cluster based on demographic characteristics, and chi-square tests were performed to validate the clusters and their mutual differences. Significant differences between groups with respect to survey variables were verified by one-way analysis of variance models. Three significantly different clusters were identified: (i) friends of nature; (ii) immigrants and their descendants (from the post-Yugoslav states); and (iii) moderate lovers of nature and culture. None of identified clusters are characterised by Yugonostalgia: group members behave in similar ways to all contemporary tourists with varying individual interests, which is an additional interesting finding.
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spelling doaj.art-259c70d61ae444c187213852080684f62022-12-21T23:30:44ZengSciendoMoravian Geographical Reports1210-88122018-03-01261142610.2478/mgr-2018-0002mgr-2018-0002Characterising the flows of Slovenian tourists within the former Yugoslavia with respect to post-communist ‘nostalgic context’Šuligoj Metod0Faculty of tourism studies – Turistica, University of Primorska, Portorose, SloveniaSlovenia represents a key source in the tourist market for the new post-Yugoslavian states, but little is known about Slovenians’ tourism practices, especially in relation to the post-communist dimension. The term “Yugonostalgia” came into existence in the 1990s in the post-Yugoslav area, and it illustrates the attitudes of people looking for a life that would be better than their present one. The term is also connected to tourism, although it has been largely neglected in the tourism literature. In this study, a total of 384 appropriately completed questionnaires were recorded and prepared for empirical analyses. Some 83.0% of respondents repeatedly return to a former Yugoslav destination they had visited in the past. Hierarchical and non-hierarchical clustering methods were used to identify clusters. Subsequently, cross-tabulations were employed to profile each cluster based on demographic characteristics, and chi-square tests were performed to validate the clusters and their mutual differences. Significant differences between groups with respect to survey variables were verified by one-way analysis of variance models. Three significantly different clusters were identified: (i) friends of nature; (ii) immigrants and their descendants (from the post-Yugoslav states); and (iii) moderate lovers of nature and culture. None of identified clusters are characterised by Yugonostalgia: group members behave in similar ways to all contemporary tourists with varying individual interests, which is an additional interesting finding.https://doi.org/10.2478/mgr-2018-0002yugonostalgiapost-communismthematic tourismformer yugoslaviaslovenia
spellingShingle Šuligoj Metod
Characterising the flows of Slovenian tourists within the former Yugoslavia with respect to post-communist ‘nostalgic context’
Moravian Geographical Reports
yugonostalgia
post-communism
thematic tourism
former yugoslavia
slovenia
title Characterising the flows of Slovenian tourists within the former Yugoslavia with respect to post-communist ‘nostalgic context’
title_full Characterising the flows of Slovenian tourists within the former Yugoslavia with respect to post-communist ‘nostalgic context’
title_fullStr Characterising the flows of Slovenian tourists within the former Yugoslavia with respect to post-communist ‘nostalgic context’
title_full_unstemmed Characterising the flows of Slovenian tourists within the former Yugoslavia with respect to post-communist ‘nostalgic context’
title_short Characterising the flows of Slovenian tourists within the former Yugoslavia with respect to post-communist ‘nostalgic context’
title_sort characterising the flows of slovenian tourists within the former yugoslavia with respect to post communist nostalgic context
topic yugonostalgia
post-communism
thematic tourism
former yugoslavia
slovenia
url https://doi.org/10.2478/mgr-2018-0002
work_keys_str_mv AT suligojmetod characterisingtheflowsofsloveniantouristswithintheformeryugoslaviawithrespecttopostcommunistnostalgiccontext