Power and Branding: Language Commodification of Tourist Resorts

Power and Branding: Language Commodification of Tourist Resorts

Exploitation of language in commercial sector is inexorable. Language does not only work to articulate meaning but also to send and build image. In this sense, language has been commodified. This fact becomes more obvious in tourism industry in which language plays vital role to construct brand as w...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awduron:	Asrofin Nur Kholifah, Ika Maratus Sholikhah, Erna Wardani
Fformat:	Erthygl
Iaith:	English
Cyhoeddwyd:	Universitas Negeri Padang 2021-03-01
Cyfres:	Humanus: Jurnal Ilmiah Ilmu-ilmu Humaniora
Pynciau:	language commodification, branding, power
Mynediad Ar-lein:	http://ejournal.unp.ac.id/index.php/humanus/article/view/111026

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