Power and Branding: Language Commodification of Tourist Resorts

Power and Branding: Language Commodification of Tourist Resorts

Exploitation of language in commercial sector is inexorable. Language does not only work to articulate meaning but also to send and build image. In this sense, language has been commodified. This fact becomes more obvious in tourism industry in which language plays vital role to construct brand as w...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखकों:	Asrofin Nur Kholifah, Ika Maratus Sholikhah, Erna Wardani
स्वरूप:	लेख
भाषा:	English
प्रकाशित:	Universitas Negeri Padang 2021-03-01
श्रृंखला:	Humanus: Jurnal Ilmiah Ilmu-ilmu Humaniora
विषय:	language commodification, branding, power
ऑनलाइन पहुंच:	http://ejournal.unp.ac.id/index.php/humanus/article/view/111026

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