Sosiopragmatik Imperatif Iklan pada Media Sosial
This study aims to determine the imperative sociopragmatics form on social media ads Instagram, Facebook and Line published in April-May 2018. The method used in this study is a descriptive qualitative method. The results of the analysis of this study reveal that there are 41 imperative sociopragmat...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Mulawarman
2020-01-01
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| Series: | Diglosia |
| Subjects: | |
| Online Access: | http://diglosiaunmul.com/index.php/diglosia/article/view/37 |
| _version_ | 1827613641615081472 |
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| author | Indah Rahmayanti Alvi Fajar |
| author_facet | Indah Rahmayanti Alvi Fajar |
| author_sort | Indah Rahmayanti |
| collection | DOAJ |
| description | This study aims to determine the imperative sociopragmatics form on social media ads Instagram, Facebook and Line published in April-May 2018. The method used in this study is a descriptive qualitative method. The results of the analysis of this study reveal that there are 41 imperative sociopragmatic forms of 30 advertisements used as imperative sociopragmatics analysis material on social media Instagram, Facebook, and LINE. The imperative sociopragmatics forms which have been analyzed are 19 advertisements in the form of imperative sociopragmatic, 2 advertisements in the form of imperative sociopragmatic demand, there are no ads in the form of imperative sociopragmatic licensing, 9 advertisements in the form of imperative sociopragmatic invitations, 11 advertisements in the form of imperative sociopragmatic orders. Based on the results of this analysis, it can be concluded that the form of sociopragmatics that often arises is ordinary sociopragmatics. |
| first_indexed | 2024-03-09T08:42:38Z |
| format | Article |
| id | doaj.art-25a8924cc99f4d7288f4398c999b91bd |
| institution | Directory Open Access Journal |
| issn | 2615-725X 2615-8655 |
| language | English |
| last_indexed | 2024-03-09T08:42:38Z |
| publishDate | 2020-01-01 |
| publisher | Universitas Mulawarman |
| record_format | Article |
| series | Diglosia |
| spelling | doaj.art-25a8924cc99f4d7288f4398c999b91bd2023-12-02T16:25:11ZengUniversitas MulawarmanDiglosia2615-725X2615-86552020-01-0131798610.30872/diglosia.v3i1.3737Sosiopragmatik Imperatif Iklan pada Media SosialIndah Rahmayanti0Alvi Fajar1Universitas Muhammadiyah Prof. DR. HAMKAUniversitas Muhammadiyah Prof. DR. HAMKAThis study aims to determine the imperative sociopragmatics form on social media ads Instagram, Facebook and Line published in April-May 2018. The method used in this study is a descriptive qualitative method. The results of the analysis of this study reveal that there are 41 imperative sociopragmatic forms of 30 advertisements used as imperative sociopragmatics analysis material on social media Instagram, Facebook, and LINE. The imperative sociopragmatics forms which have been analyzed are 19 advertisements in the form of imperative sociopragmatic, 2 advertisements in the form of imperative sociopragmatic demand, there are no ads in the form of imperative sociopragmatic licensing, 9 advertisements in the form of imperative sociopragmatic invitations, 11 advertisements in the form of imperative sociopragmatic orders. Based on the results of this analysis, it can be concluded that the form of sociopragmatics that often arises is ordinary sociopragmatics.http://diglosiaunmul.com/index.php/diglosia/article/view/37imperative sociopragmaticsadvertisingsocial media |
| spellingShingle | Indah Rahmayanti Alvi Fajar Sosiopragmatik Imperatif Iklan pada Media Sosial Diglosia imperative sociopragmatics advertising social media |
| title | Sosiopragmatik Imperatif Iklan pada Media Sosial |
| title_full | Sosiopragmatik Imperatif Iklan pada Media Sosial |
| title_fullStr | Sosiopragmatik Imperatif Iklan pada Media Sosial |
| title_full_unstemmed | Sosiopragmatik Imperatif Iklan pada Media Sosial |
| title_short | Sosiopragmatik Imperatif Iklan pada Media Sosial |
| title_sort | sosiopragmatik imperatif iklan pada media sosial |
| topic | imperative sociopragmatics advertising social media |
| url | http://diglosiaunmul.com/index.php/diglosia/article/view/37 |
| work_keys_str_mv | AT indahrahmayanti sosiopragmatikimperatifiklanpadamediasosial AT alvifajar sosiopragmatikimperatifiklanpadamediasosial |