Online Communication And PR in Romanian Public Administration. The Case Study of Public Institutions From Transylvania
<p>New technologies such as Internet and new media introduce new challenges for public communication. Private companies from Romania use in a very creative way the new tools of Web 2.0, such as social media. In the Romanian public sector, especially in the public administration there are impor...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Babes-Bolyai University, Cluj-Napoca
2016-02-01
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| Series: | Transylvanian Review of Administrative Sciences |
| Subjects: | |
| Online Access: | https://rtsa.ro/tras/index.php/tras/article/view/469 |
| _version_ | 1826579931519254528 |
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| author | Delia Cristina BALABAN Mirela Codruţa ABRUDAN Ioana IANCU Cosmin IRIMIEŞ |
| author_facet | Delia Cristina BALABAN Mirela Codruţa ABRUDAN Ioana IANCU Cosmin IRIMIEŞ |
| author_sort | Delia Cristina BALABAN |
| collection | DOAJ |
| description | <p>New technologies such as Internet and new media introduce new challenges for public communication. Private companies from Romania use in a very creative way the new tools of Web 2.0, such as social media. In the Romanian public sector, especially in the public administration there are important steps taken towards a modern communication. Based on the example of over 40 city halls, city councils, prefectures and county councils from Transylvania, the present paper analyzes the use of new media tools in public communication by applying content analysis and in-depth interviews with the PR representatives in those institutions in two stages, 2011 and 2015. The most important advantages of online communication in public administration are high speed, cost reduction, reaching young audiences, etc. Nevertheless, there are also critical voices that express possible risks such as exclusion of audience groups that have no online media literacy.</p> |
| first_indexed | 2024-03-11T11:47:36Z |
| format | Article |
| id | doaj.art-25aba9be42e94d0ba296567c88ef0ba9 |
| institution | Directory Open Access Journal |
| issn | 1842-2845 |
| language | English |
| last_indexed | 2025-03-14T14:26:07Z |
| publishDate | 2016-02-01 |
| publisher | Babes-Bolyai University, Cluj-Napoca |
| record_format | Article |
| series | Transylvanian Review of Administrative Sciences |
| spelling | doaj.art-25aba9be42e94d0ba296567c88ef0ba92025-02-26T12:09:38ZengBabes-Bolyai University, Cluj-NapocaTransylvanian Review of Administrative Sciences1842-28452016-02-0112472034485Online Communication And PR in Romanian Public Administration. The Case Study of Public Institutions From TransylvaniaDelia Cristina BALABAN0Mirela Codruţa ABRUDAN1Ioana IANCU2Cosmin IRIMIEŞ3Professor habil., PhD, Department of Communication, PR and Advertising, Faculty of Political, Administrative and Communication Sciences, Babeş-Bolyai University, Cluj-Napoca, RomaniaAssociate Professor, PhD, Department of Communication, PR and Advertising, Faculty of Political, Administrative and Communication Sciences, Babeş-Bolyai University, Cluj-Napoca, RomaniaLecturer, PhD, Department of Communication, PR and Advertising, Faculty of Political, Administrative and Communication Sciences, Babeş-Bolyai University, Cluj-Napoca, RomaniaAssociate Professor, PhD, Department of Communication, PR and Advertising, Faculty of Political, Administrative and Communication Sciences, Babeş-Bolyai University, Cluj-Napoca, Romania<p>New technologies such as Internet and new media introduce new challenges for public communication. Private companies from Romania use in a very creative way the new tools of Web 2.0, such as social media. In the Romanian public sector, especially in the public administration there are important steps taken towards a modern communication. Based on the example of over 40 city halls, city councils, prefectures and county councils from Transylvania, the present paper analyzes the use of new media tools in public communication by applying content analysis and in-depth interviews with the PR representatives in those institutions in two stages, 2011 and 2015. The most important advantages of online communication in public administration are high speed, cost reduction, reaching young audiences, etc. Nevertheless, there are also critical voices that express possible risks such as exclusion of audience groups that have no online media literacy.</p>https://rtsa.ro/tras/index.php/tras/article/view/469online communication, public relations, public administration, social media, romania. |
| spellingShingle | Delia Cristina BALABAN Mirela Codruţa ABRUDAN Ioana IANCU Cosmin IRIMIEŞ Online Communication And PR in Romanian Public Administration. The Case Study of Public Institutions From Transylvania Transylvanian Review of Administrative Sciences online communication, public relations, public administration, social media, romania. |
| title | Online Communication And PR in Romanian Public Administration. The Case Study of Public Institutions From Transylvania |
| title_full | Online Communication And PR in Romanian Public Administration. The Case Study of Public Institutions From Transylvania |
| title_fullStr | Online Communication And PR in Romanian Public Administration. The Case Study of Public Institutions From Transylvania |
| title_full_unstemmed | Online Communication And PR in Romanian Public Administration. The Case Study of Public Institutions From Transylvania |
| title_short | Online Communication And PR in Romanian Public Administration. The Case Study of Public Institutions From Transylvania |
| title_sort | online communication and pr in romanian public administration the case study of public institutions from transylvania |
| topic | online communication, public relations, public administration, social media, romania. |
| url | https://rtsa.ro/tras/index.php/tras/article/view/469 |
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