Innovation in tourism as a model of recovery in the postpandemic period

The COVID-19 virus pandemic has influenced tourism policy makers to change their decisions and management methods due to the new challenging situation. The inability to establish normal tourism business, due to difficult mobility of tourists and unfavorable epidemiological situation, has led to find...

Full description

Bibliographic Details
Main Authors: Ratković Rade, Jablan Milica, Liješević Milan
Format: Article
Language:English
Published: Sciendo 2022-12-01
Series:ECONOMICS
Subjects:
Online Access:https://doi.org/10.2478/eoik-2022-0017
_version_ 1828058672346955776
author Ratković Rade
Jablan Milica
Liješević Milan
author_facet Ratković Rade
Jablan Milica
Liješević Milan
author_sort Ratković Rade
collection DOAJ
description The COVID-19 virus pandemic has influenced tourism policy makers to change their decisions and management methods due to the new challenging situation. The inability to establish normal tourism business, due to difficult mobility of tourists and unfavorable epidemiological situation, has led to finding various innovative solutions that could help improve results in tourism. In addition to improve the current situation, the innovations introduced during the pandemic were aimed at bringing certain changes in the coming period, when the tourism industry is not burdened by the pandemic, which will accelerate the growth of the tourism economy. The main goal of this paper is to point out certain models of implementation of innovative solutions, which could affect the more dynamic development of tourism in Montenegro. The subject of research in this paper are innovations in tourism and their application with special reference to Montenegro. Montenegro has not yet fully recognized the importance of introducing innovations in tourism, so the next period should be dedicated to their implementation. The tourist offer of Montenegro should be enriched by the introduction of new specific forms of tourism, in order to adequately meet the demands of the main emitting markets. In addition to the innovative tourist offer, solutions should be sought in the integration of digital and virtual technologies into marketing functions, because the modern tourist business is increasingly relying on these technologies. Research has shown that it is necessary to work on creating new strategies and plans that will more studiously deal with this issue.
first_indexed 2024-04-10T21:31:22Z
format Article
id doaj.art-25bbd7fb39704934ac093ace472c73d3
institution Directory Open Access Journal
issn 2303-5013
language English
last_indexed 2024-04-10T21:31:22Z
publishDate 2022-12-01
publisher Sciendo
record_format Article
series ECONOMICS
spelling doaj.art-25bbd7fb39704934ac093ace472c73d32023-01-19T13:20:32ZengSciendoECONOMICS2303-50132022-12-0110213114610.2478/eoik-2022-0017Innovation in tourism as a model of recovery in the postpandemic periodRatković Rade0Jablan Milica1Liješević Milan2Faculty of business and tourism Budva, MontenegroFaculty of business and tourism Budva, MontenegroFaculty of business and tourism Budva, MontenegroThe COVID-19 virus pandemic has influenced tourism policy makers to change their decisions and management methods due to the new challenging situation. The inability to establish normal tourism business, due to difficult mobility of tourists and unfavorable epidemiological situation, has led to finding various innovative solutions that could help improve results in tourism. In addition to improve the current situation, the innovations introduced during the pandemic were aimed at bringing certain changes in the coming period, when the tourism industry is not burdened by the pandemic, which will accelerate the growth of the tourism economy. The main goal of this paper is to point out certain models of implementation of innovative solutions, which could affect the more dynamic development of tourism in Montenegro. The subject of research in this paper are innovations in tourism and their application with special reference to Montenegro. Montenegro has not yet fully recognized the importance of introducing innovations in tourism, so the next period should be dedicated to their implementation. The tourist offer of Montenegro should be enriched by the introduction of new specific forms of tourism, in order to adequately meet the demands of the main emitting markets. In addition to the innovative tourist offer, solutions should be sought in the integration of digital and virtual technologies into marketing functions, because the modern tourist business is increasingly relying on these technologies. Research has shown that it is necessary to work on creating new strategies and plans that will more studiously deal with this issue.https://doi.org/10.2478/eoik-2022-0017innovationpandemictourismmontenegrotrendsl83z32o3
spellingShingle Ratković Rade
Jablan Milica
Liješević Milan
Innovation in tourism as a model of recovery in the postpandemic period
ECONOMICS
innovation
pandemic
tourism
montenegro
trends
l83
z32
o3
title Innovation in tourism as a model of recovery in the postpandemic period
title_full Innovation in tourism as a model of recovery in the postpandemic period
title_fullStr Innovation in tourism as a model of recovery in the postpandemic period
title_full_unstemmed Innovation in tourism as a model of recovery in the postpandemic period
title_short Innovation in tourism as a model of recovery in the postpandemic period
title_sort innovation in tourism as a model of recovery in the postpandemic period
topic innovation
pandemic
tourism
montenegro
trends
l83
z32
o3
url https://doi.org/10.2478/eoik-2022-0017
work_keys_str_mv AT ratkovicrade innovationintourismasamodelofrecoveryinthepostpandemicperiod
AT jablanmilica innovationintourismasamodelofrecoveryinthepostpandemicperiod
AT lijesevicmilan innovationintourismasamodelofrecoveryinthepostpandemicperiod