A pre-launch exploration of customer acceptance of usage based vehicle insurance policy
This study was designed against the backdrop of observations that the motor insurance pricing in India requires radical innovations to become more acceptable, fair, and affordable to customers. Customer perceptions about usage based pricing were collected using a structured questionnaire. The model...
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| Format: | Article |
| Language: | English |
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Elsevier
2013-03-01
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| Series: | IIMB Management Review |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S097038961200119X |