Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty
The purpose of this study was to evaluate the impact of CSR on brand loyalty through the mediating role of brand image is casting. The purpose of this study applied descriptive - survey is based on structural equation modeling. The study sample consisted of 130 bank customers in the city that are cl...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
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University of Tehran
2013-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_36024_00bb2f88f6378163646b62b1e52e3aec.pdf |
| _version_ | 1818581608201977856 |
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| author | Hosein Rezaei Dolatabadi Lila Joshyar Najafabadi Javad Khazaei Pool Reza Verij Kazemi |
| author_facet | Hosein Rezaei Dolatabadi Lila Joshyar Najafabadi Javad Khazaei Pool Reza Verij Kazemi |
| author_sort | Hosein Rezaei Dolatabadi |
| collection | DOAJ |
| description | The purpose of this study was to evaluate the impact of CSR on brand loyalty through the mediating role of brand image is casting. The purpose of this study applied descriptive - survey is based on structural equation modeling. The study sample consisted of 130 bank customers in the city that are classified randomly selected. The results of this study that the legal and ethical responsibilities with customers loyalty, by the functional and symbolic Images like copulative bridge are connected together. More precisely, loyal relationship with the symbolic image perceptions by customers, extending the functional images was detected. Hence, these banks can strengthen the structures of the mind, to be loyal customers. |
| first_indexed | 2024-12-16T07:36:12Z |
| format | Article |
| id | doaj.art-25dcced42de34f899acc4b95787667e5 |
| institution | Directory Open Access Journal |
| issn | 2008-5907 2423-5091 |
| language | fas |
| last_indexed | 2024-12-16T07:36:12Z |
| publishDate | 2013-06-01 |
| publisher | University of Tehran |
| record_format | Article |
| series | مدیریت بازرگانی |
| spelling | doaj.art-25dcced42de34f899acc4b95787667e52022-12-21T22:39:12ZfasUniversity of Tehranمدیریت بازرگانی2008-59072423-50912013-06-0152698810.22059/jibm.2013.3602436024Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand LoyaltyHosein Rezaei Dolatabadi0Lila Joshyar Najafabadi1Javad Khazaei Pool2Reza Verij Kazemi3Assistant Prof. of Management, University of Isfahan, Isfahan, IranMSc., EMBA, University of Isfahan, Isfahan, IranMSc, Marketing Management, University of Isfahan, Isfahan, IranMSc, Industrial Management, Islamic Azad University, Science and Research Branch, Tehran, IranThe purpose of this study was to evaluate the impact of CSR on brand loyalty through the mediating role of brand image is casting. The purpose of this study applied descriptive - survey is based on structural equation modeling. The study sample consisted of 130 bank customers in the city that are classified randomly selected. The results of this study that the legal and ethical responsibilities with customers loyalty, by the functional and symbolic Images like copulative bridge are connected together. More precisely, loyal relationship with the symbolic image perceptions by customers, extending the functional images was detected. Hence, these banks can strengthen the structures of the mind, to be loyal customers.https://jibm.ut.ac.ir/article_36024_00bb2f88f6378163646b62b1e52e3aec.pdfCorporate social responsibilityBrand imagebrand loyaltyCity Bank |
| spellingShingle | Hosein Rezaei Dolatabadi Lila Joshyar Najafabadi Javad Khazaei Pool Reza Verij Kazemi Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty مدیریت بازرگانی Corporate social responsibility Brand image brand loyalty City Bank |
| title | Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty |
| title_full | Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty |
| title_fullStr | Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty |
| title_full_unstemmed | Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty |
| title_short | Analysis the Impact of Corporate Social Responsibility on Symbolic Image, Performance Image and Brand Loyalty |
| title_sort | analysis the impact of corporate social responsibility on symbolic image performance image and brand loyalty |
| topic | Corporate social responsibility Brand image brand loyalty City Bank |
| url | https://jibm.ut.ac.ir/article_36024_00bb2f88f6378163646b62b1e52e3aec.pdf |
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