SATISFAÇÃO NO TRABALHO SOB A PERSPECTIVA DA ORIENTAÇÃO PARA O MERCADO INTERNO DE UMA INSTITUIÇÃO DE ENSINO PÚBLICA: DOCENTES X ADMINISTRATIVO
Internal marketing (IM) and internal market orientation (IMO) are strategies that allow satisfay the needs of employees in order to create value for the final customer. The purpose this article is identify and compare the IMO sub-dimensions that affect teacher and administrative staff satisfaction i...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Spanish |
| Published: |
Universidade Federal de Santa Catarina
2018-01-01
|
| Series: | Revista Gestão Universitária na América Latina |
| Subjects: | |
| Online Access: | http://www.redalyc.org/articulo.oa?id=319356599002 |
| _version_ | 1797656563217858560 |
|---|---|
| author | Zamora Cristina dos Santos Emerson Wagner Mainardes |
| author_facet | Zamora Cristina dos Santos Emerson Wagner Mainardes |
| author_sort | Zamora Cristina dos Santos |
| collection | DOAJ |
| description | Internal marketing (IM) and internal market orientation (IMO) are strategies that allow satisfay the needs of employees in order to create value for the final customer. The purpose this article is identify and compare the IMO sub-dimensions that affect teacher and administrative staff satisfaction in a public educational institution. In first moment, the literature on IM and IMO has been revised, especially within the educational context. The research had a quantitative and descriptive approach. The sample was of 624 workers that answered a questionnaire based on the model of Gounaris (2006). The results showed that the two careers analyzed had different views of the IMO in organization, it only one sub-dimension: Communication between managers and employees was significant in the work of both careers. However for the administrative staff three other sub-dimensions: Training, Attention to groups with common needs and Identification of internal customer needs shown to be significant. In resume concluded that there are common variables that affect the satisfaction of the different careers, but some variables affect only one group. |
| first_indexed | 2024-03-11T17:31:25Z |
| format | Article |
| id | doaj.art-25e037ed4e814db2a79597ad7fc85b09 |
| institution | Directory Open Access Journal |
| issn | 1983-4535 |
| language | Spanish |
| last_indexed | 2024-03-11T17:31:25Z |
| publishDate | 2018-01-01 |
| publisher | Universidade Federal de Santa Catarina |
| record_format | Article |
| series | Revista Gestão Universitária na América Latina |
| spelling | doaj.art-25e037ed4e814db2a79597ad7fc85b092023-10-18T21:28:47ZspaUniversidade Federal de Santa CatarinaRevista Gestão Universitária na América Latina1983-45352018-01-011132040https://doi.org/10.5007/1983-4535.2018v11n3p20SATISFAÇÃO NO TRABALHO SOB A PERSPECTIVA DA ORIENTAÇÃO PARA O MERCADO INTERNO DE UMA INSTITUIÇÃO DE ENSINO PÚBLICA: DOCENTES X ADMINISTRATIVOZamora Cristina dos SantosEmerson Wagner MainardesInternal marketing (IM) and internal market orientation (IMO) are strategies that allow satisfay the needs of employees in order to create value for the final customer. The purpose this article is identify and compare the IMO sub-dimensions that affect teacher and administrative staff satisfaction in a public educational institution. In first moment, the literature on IM and IMO has been revised, especially within the educational context. The research had a quantitative and descriptive approach. The sample was of 624 workers that answered a questionnaire based on the model of Gounaris (2006). The results showed that the two careers analyzed had different views of the IMO in organization, it only one sub-dimension: Communication between managers and employees was significant in the work of both careers. However for the administrative staff three other sub-dimensions: Training, Attention to groups with common needs and Identification of internal customer needs shown to be significant. In resume concluded that there are common variables that affect the satisfaction of the different careers, but some variables affect only one group.http://www.redalyc.org/articulo.oa?id=319356599002internal market orientationjob satisfactioneducational institutionteachersadministrative staff |
| spellingShingle | Zamora Cristina dos Santos Emerson Wagner Mainardes SATISFAÇÃO NO TRABALHO SOB A PERSPECTIVA DA ORIENTAÇÃO PARA O MERCADO INTERNO DE UMA INSTITUIÇÃO DE ENSINO PÚBLICA: DOCENTES X ADMINISTRATIVO Revista Gestão Universitária na América Latina internal market orientation job satisfaction educational institution teachers administrative staff |
| title | SATISFAÇÃO NO TRABALHO SOB A PERSPECTIVA DA ORIENTAÇÃO PARA O MERCADO INTERNO DE UMA INSTITUIÇÃO DE ENSINO PÚBLICA: DOCENTES X ADMINISTRATIVO |
| title_full | SATISFAÇÃO NO TRABALHO SOB A PERSPECTIVA DA ORIENTAÇÃO PARA O MERCADO INTERNO DE UMA INSTITUIÇÃO DE ENSINO PÚBLICA: DOCENTES X ADMINISTRATIVO |
| title_fullStr | SATISFAÇÃO NO TRABALHO SOB A PERSPECTIVA DA ORIENTAÇÃO PARA O MERCADO INTERNO DE UMA INSTITUIÇÃO DE ENSINO PÚBLICA: DOCENTES X ADMINISTRATIVO |
| title_full_unstemmed | SATISFAÇÃO NO TRABALHO SOB A PERSPECTIVA DA ORIENTAÇÃO PARA O MERCADO INTERNO DE UMA INSTITUIÇÃO DE ENSINO PÚBLICA: DOCENTES X ADMINISTRATIVO |
| title_short | SATISFAÇÃO NO TRABALHO SOB A PERSPECTIVA DA ORIENTAÇÃO PARA O MERCADO INTERNO DE UMA INSTITUIÇÃO DE ENSINO PÚBLICA: DOCENTES X ADMINISTRATIVO |
| title_sort | satisfacao no trabalho sob a perspectiva da orientacao para o mercado interno de uma instituicao de ensino publica docentes x administrativo |
| topic | internal market orientation job satisfaction educational institution teachers administrative staff |
| url | http://www.redalyc.org/articulo.oa?id=319356599002 |
| work_keys_str_mv | AT zamoracristinadossantos satisfacaonotrabalhosobaperspectivadaorientacaoparaomercadointernodeumainstituicaodeensinopublicadocentesxadministrativo AT emersonwagnermainardes satisfacaonotrabalhosobaperspectivadaorientacaoparaomercadointernodeumainstituicaodeensinopublicadocentesxadministrativo |