EFEKTIVITAS KOMUNIKASI PEMASARAN VIRTUAL TOUR DI MUSEUM KONPERENSI ASIA-AFRIKA KOTA BANDUNG

EFEKTIVITAS KOMUNIKASI PEMASARAN VIRTUAL TOUR DI MUSEUM KONPERENSI ASIA-AFRIKA KOTA BANDUNG

Virtual tours are a form of online communication marketing born in the era of the industrial revolution 4.0 due to the use of the internet of things as the backbone of movement and connectivity between humans and machines. This study aims to analyze the effectiveness of online communication marketin...

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Bibliographic Details
Main Authors: Resta Indah Inayah, I Made Kusuma Negara, NMS. Wijaya
Format: Article
Language:Indonesian
Published: Universitas Udayana 2021-12-01
Series:Jurnal IPTA
Online Access:https://ojs.unud.ac.id/index.php/pariwisata/article/view/69348

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