An assessment of mobile phone-based dissemination of weather and market information in the Upper West Region of Ghana

Abstract Background The rapid growth of mobile phones in Ghana has opened up the possibility of delivering timely and useful weather and market information to farmers at costs lower than traditional agricultural extension services. In this paper, we assess the usefulness, constraints, and factors li...

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Main Authors: Prince Maxwell Etwire, Saaka Buah, Mathieu Ouédraogo, Robert Zougmoré, Samuel Tetteh Partey, Edward Martey, Sidzabda Djibril Dayamba, Jules Bayala
Format: Article
Language:English
Published: BMC 2017-04-01
Series:Agriculture & Food Security
Subjects:
Online Access:http://link.springer.com/article/10.1186/s40066-016-0088-y
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author Prince Maxwell Etwire
Saaka Buah
Mathieu Ouédraogo
Robert Zougmoré
Samuel Tetteh Partey
Edward Martey
Sidzabda Djibril Dayamba
Jules Bayala
author_facet Prince Maxwell Etwire
Saaka Buah
Mathieu Ouédraogo
Robert Zougmoré
Samuel Tetteh Partey
Edward Martey
Sidzabda Djibril Dayamba
Jules Bayala
author_sort Prince Maxwell Etwire
collection DOAJ
description Abstract Background The rapid growth of mobile phones in Ghana has opened up the possibility of delivering timely and useful weather and market information to farmers at costs lower than traditional agricultural extension services. In this paper, we assess the usefulness, constraints, and factors likely to influence farmers’ decisions to patronize mobile phone-based weather and market information. Methods We rely on primary data from 310 farmers in the Upper West Region, an understudied part of Ghana. We subject the data to three types of analysis. First, we model farmers’ decision to patronize mobile phone-based weather and market information by estimating a binary logit model. Second, we use descriptive statistics and hypothesis testing to analyse the level of usefulness of mobile phone-based weather and market information. We disaggregate the analysis by sex, income status, and age group. Finally, we use qualitative analysis to summarize the constraints associated with the utilization of mobile phone-based weather and market information. Results We find that contact with agricultural extension agents and farmer-to-farmer extension services significantly influences farmers’ decision to patronize mobile phone-based weather and market information. Regardless of sex, income status, and age group, farmers generally rate mobile phone-based weather and market information as very useful. We identify inexact information, complex text messages, information that are too costly to implement, and poor infrastructure as the constraints to the utilization of mobile phone-based weather and market information. Conclusion In order to improve the utilization of mobile phone-based weather and market information, disseminators of mobile phone-based information such as Esoko should constantly update and provide client-specific information. Improvements in mobile phone networks and related services will enhance the utilization of mobile phone-based weather and market information.
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spelling doaj.art-25e499e69f1c45a38caffce75829b8f32022-12-22T01:23:01ZengBMCAgriculture & Food Security2048-70102017-04-01611910.1186/s40066-016-0088-yAn assessment of mobile phone-based dissemination of weather and market information in the Upper West Region of GhanaPrince Maxwell Etwire0Saaka Buah1Mathieu Ouédraogo2Robert Zougmoré3Samuel Tetteh Partey4Edward Martey5Sidzabda Djibril Dayamba6Jules Bayala7Savanna Agricultural Research Institute of the Council for Scientific and Industrial Research (CSIR-SARI)Savanna Agricultural Research Institute of the Council for Scientific and Industrial Research (CSIR-SARI)International Crops Research Institute for the Semi-Arid Tropics (ICRISAT)International Crops Research Institute for the Semi-Arid Tropics (ICRISAT)International Crops Research Institute for the Semi-Arid Tropics (ICRISAT)Savanna Agricultural Research Institute of the Council for Scientific and Industrial Research (CSIR-SARI)World Agroforestry Centre (ICRAF), West and Central Africa Regional Office - Sahel NodeWorld Agroforestry Centre (ICRAF), West and Central Africa Regional Office - Sahel NodeAbstract Background The rapid growth of mobile phones in Ghana has opened up the possibility of delivering timely and useful weather and market information to farmers at costs lower than traditional agricultural extension services. In this paper, we assess the usefulness, constraints, and factors likely to influence farmers’ decisions to patronize mobile phone-based weather and market information. Methods We rely on primary data from 310 farmers in the Upper West Region, an understudied part of Ghana. We subject the data to three types of analysis. First, we model farmers’ decision to patronize mobile phone-based weather and market information by estimating a binary logit model. Second, we use descriptive statistics and hypothesis testing to analyse the level of usefulness of mobile phone-based weather and market information. We disaggregate the analysis by sex, income status, and age group. Finally, we use qualitative analysis to summarize the constraints associated with the utilization of mobile phone-based weather and market information. Results We find that contact with agricultural extension agents and farmer-to-farmer extension services significantly influences farmers’ decision to patronize mobile phone-based weather and market information. Regardless of sex, income status, and age group, farmers generally rate mobile phone-based weather and market information as very useful. We identify inexact information, complex text messages, information that are too costly to implement, and poor infrastructure as the constraints to the utilization of mobile phone-based weather and market information. Conclusion In order to improve the utilization of mobile phone-based weather and market information, disseminators of mobile phone-based information such as Esoko should constantly update and provide client-specific information. Improvements in mobile phone networks and related services will enhance the utilization of mobile phone-based weather and market information.http://link.springer.com/article/10.1186/s40066-016-0088-yAgricultural extensionBinary logitEsokoGhanaMobile phoneWeather and market information
spellingShingle Prince Maxwell Etwire
Saaka Buah
Mathieu Ouédraogo
Robert Zougmoré
Samuel Tetteh Partey
Edward Martey
Sidzabda Djibril Dayamba
Jules Bayala
An assessment of mobile phone-based dissemination of weather and market information in the Upper West Region of Ghana
Agriculture & Food Security
Agricultural extension
Binary logit
Esoko
Ghana
Mobile phone
Weather and market information
title An assessment of mobile phone-based dissemination of weather and market information in the Upper West Region of Ghana
title_full An assessment of mobile phone-based dissemination of weather and market information in the Upper West Region of Ghana
title_fullStr An assessment of mobile phone-based dissemination of weather and market information in the Upper West Region of Ghana
title_full_unstemmed An assessment of mobile phone-based dissemination of weather and market information in the Upper West Region of Ghana
title_short An assessment of mobile phone-based dissemination of weather and market information in the Upper West Region of Ghana
title_sort assessment of mobile phone based dissemination of weather and market information in the upper west region of ghana
topic Agricultural extension
Binary logit
Esoko
Ghana
Mobile phone
Weather and market information
url http://link.springer.com/article/10.1186/s40066-016-0088-y
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