А STUDY OF FACTORS AFFECTING THE DIFFUSION AND ACCEPTANCE OF PAYMENT SERVICES INNOVATION
Non-cash payments provide a small part of total payment volume, but the usage of innovative products in named area is growing quite rapidly. The present study attempts to identify the factors determining consumers’ acceptance of payment innovation with the aim of developing a conceptual model of pay...
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| Format: | Article |
| Language: | Russian |
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Real Economics Publishing House
2016-08-01
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| Series: | Стратегические решения и риск-менеджмент |
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| Online Access: | https://www.jsdrm.ru/jour/article/view/582 |