Consumers' Willingness to Pay for Treatment-Induced Quality Attributes in Anjou Pears
Ethylene treatments provide an effective method for shortening post-harvest ripening periods for winter Anjou pears and allow market availability throughout the year. However, pear quality may vary under different treatments. A sensory experiment and a consumer survey including questions that addres...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Western Agricultural Economics Association
2010-04-01
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| Series: | Journal of Agricultural and Resource Economics |
| Subjects: | |
| Online Access: | https://ageconsearch.umn.edu/record/61062 |
| _version_ | 1819011298892972032 |
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| author | Huifang Zhang Rosa Karina Gallardo Jill J. McCluskey Eugene M. Kupferman |
| author_facet | Huifang Zhang Rosa Karina Gallardo Jill J. McCluskey Eugene M. Kupferman |
| author_sort | Huifang Zhang |
| collection | DOAJ |
| description | Ethylene treatments provide an effective method for shortening post-harvest ripening periods for winter Anjou pears and allow market availability throughout the year. However, pear quality may vary under different treatments. A sensory experiment and a consumer survey including questions that address valuation, assessments of sensory characteristics, purchasing habits, and demographics were conducted. Analyses indicate that treatment-induced quality losses significantly affect consumers' willingness to pay (WTP). Mean WTP for each treatment reveals that consumers prefer pears with a six-day ethylene treatment and are willing to pay a premium of $0.25/pound compared to the market price. |
| first_indexed | 2024-12-21T01:25:56Z |
| format | Article |
| id | doaj.art-25f5493ff20f418899bc9d35233c31c1 |
| institution | Directory Open Access Journal |
| issn | 1068-5502 2327-8285 |
| language | English |
| last_indexed | 2024-12-21T01:25:56Z |
| publishDate | 2010-04-01 |
| publisher | Western Agricultural Economics Association |
| record_format | Article |
| series | Journal of Agricultural and Resource Economics |
| spelling | doaj.art-25f5493ff20f418899bc9d35233c31c12022-12-21T19:20:30ZengWestern Agricultural Economics AssociationJournal of Agricultural and Resource Economics1068-55022327-82852010-04-0135110511710.22004/ag.econ.6106261062Consumers' Willingness to Pay for Treatment-Induced Quality Attributes in Anjou PearsHuifang ZhangRosa Karina GallardoJill J. McCluskeyEugene M. KupfermanEthylene treatments provide an effective method for shortening post-harvest ripening periods for winter Anjou pears and allow market availability throughout the year. However, pear quality may vary under different treatments. A sensory experiment and a consumer survey including questions that address valuation, assessments of sensory characteristics, purchasing habits, and demographics were conducted. Analyses indicate that treatment-induced quality losses significantly affect consumers' willingness to pay (WTP). Mean WTP for each treatment reveals that consumers prefer pears with a six-day ethylene treatment and are willing to pay a premium of $0.25/pound compared to the market price.https://ageconsearch.umn.edu/record/61062pearssensorywillingness to pay |
| spellingShingle | Huifang Zhang Rosa Karina Gallardo Jill J. McCluskey Eugene M. Kupferman Consumers' Willingness to Pay for Treatment-Induced Quality Attributes in Anjou Pears Journal of Agricultural and Resource Economics pears sensory willingness to pay |
| title | Consumers' Willingness to Pay for Treatment-Induced Quality Attributes in Anjou Pears |
| title_full | Consumers' Willingness to Pay for Treatment-Induced Quality Attributes in Anjou Pears |
| title_fullStr | Consumers' Willingness to Pay for Treatment-Induced Quality Attributes in Anjou Pears |
| title_full_unstemmed | Consumers' Willingness to Pay for Treatment-Induced Quality Attributes in Anjou Pears |
| title_short | Consumers' Willingness to Pay for Treatment-Induced Quality Attributes in Anjou Pears |
| title_sort | consumers willingness to pay for treatment induced quality attributes in anjou pears |
| topic | pears sensory willingness to pay |
| url | https://ageconsearch.umn.edu/record/61062 |
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