Exploring the Utilization of Augmented Reality in Higher Education Perceptions of Media and Communication Students

Exploring the Utilization of Augmented Reality in Higher Education Perceptions of Media and Communication Students

The present study aims to explore the perceptions and usage of Augmented Reality (AR) technology among media students in Palestinian universities. A quantitative approach was adopted, and data was gathered from a web-based survey of 237 media students. The Technology Acceptance Model (TAM) was utili...

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Bibliographic Details
Main Authors: Sawsan Taha, Enas Abulibdeh, Juman Qunais, Huda Skaik, Emad M. Alghazo, Sumaya Daoud, Abdeldjalil Bouzenoun
Format: Article
Language:English
Published: Ital Publication 2023-10-01
Series:Emerging Science Journal
Subjects:
augmented reality
media and communication
higher education
palestine student perception.
Online Access:https://www.ijournalse.org/index.php/ESJ/article/view/1918

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