#LancerHealth: Using Twitter and Instagram as a tool in a campus wide health promotion initiative
The present study aimed to explore using popular technology that people already have/use as a health promotion tool, in a campus wide social media health promotion initiative, entitled #LancerHealth. During a two-week period the university community was asked to share photos on Twitter and Instagram...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2018-04-01
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| Series: | Journal of Public Health Research |
| Subjects: | |
| Online Access: | http://jphres.org/index.php/jphres/article/view/1166 |
| _version_ | 1797970298630307840 |
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| author | Sara Santarossa Sarah J. Woodruff |
| author_facet | Sara Santarossa Sarah J. Woodruff |
| author_sort | Sara Santarossa |
| collection | DOAJ |
| description | The present study aimed to explore using popular technology that people already have/use as a health promotion tool, in a campus wide social media health promotion initiative, entitled #LancerHealth. During a two-week period the university community was asked to share photos on Twitter and Instagram of What does being healthy on campus look like to you?, while tagging the image with #LancerHealth. All publically tagged media was collected using the Netlytic software and analysed. Text analysis (N=234 records, Twitter; N=141 records, Instagram) revealed that the majority of the conversation was positive and focused on health and the university. Social network analysis, based on five network properties, showed a small network with little interaction. Lastly, photo coding analysis (N=71 unique image) indicated that the majority of the shared images were of physical activity (52%) and on campus (80%). Further research into this area is warranted. |
| first_indexed | 2024-04-11T03:15:45Z |
| format | Article |
| id | doaj.art-263603591a33466693232ede0a67eb48 |
| institution | Directory Open Access Journal |
| issn | 2279-9028 2279-9036 |
| language | English |
| last_indexed | 2024-04-11T03:15:45Z |
| publishDate | 2018-04-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | Journal of Public Health Research |
| spelling | doaj.art-263603591a33466693232ede0a67eb482023-01-02T10:31:21ZengSAGE PublishingJournal of Public Health Research2279-90282279-90362018-04-017110.4081/jphr.2018.11661166#LancerHealth: Using Twitter and Instagram as a tool in a campus wide health promotion initiativeSara Santarossa0Sarah J. Woodruff1University of Windsor, ONUniversity of Windsor, ONThe present study aimed to explore using popular technology that people already have/use as a health promotion tool, in a campus wide social media health promotion initiative, entitled #LancerHealth. During a two-week period the university community was asked to share photos on Twitter and Instagram of What does being healthy on campus look like to you?, while tagging the image with #LancerHealth. All publically tagged media was collected using the Netlytic software and analysed. Text analysis (N=234 records, Twitter; N=141 records, Instagram) revealed that the majority of the conversation was positive and focused on health and the university. Social network analysis, based on five network properties, showed a small network with little interaction. Lastly, photo coding analysis (N=71 unique image) indicated that the majority of the shared images were of physical activity (52%) and on campus (80%). Further research into this area is warranted.http://jphres.org/index.php/jphres/article/view/1166social mediahealth promotionpublic healthTwitterInstagram |
| spellingShingle | Sara Santarossa Sarah J. Woodruff #LancerHealth: Using Twitter and Instagram as a tool in a campus wide health promotion initiative Journal of Public Health Research social media health promotion public health |
| title | #LancerHealth: Using Twitter and Instagram as a tool in a campus wide health promotion initiative |
| title_full | #LancerHealth: Using Twitter and Instagram as a tool in a campus wide health promotion initiative |
| title_fullStr | #LancerHealth: Using Twitter and Instagram as a tool in a campus wide health promotion initiative |
| title_full_unstemmed | #LancerHealth: Using Twitter and Instagram as a tool in a campus wide health promotion initiative |
| title_short | #LancerHealth: Using Twitter and Instagram as a tool in a campus wide health promotion initiative |
| title_sort | lancerhealth using twitter and instagram as a tool in a campus wide health promotion initiative |
| topic | social media health promotion public health |
| url | http://jphres.org/index.php/jphres/article/view/1166 |
| work_keys_str_mv | AT sarasantarossa lancerhealthusingtwitterandinstagramasatoolinacampuswidehealthpromotioninitiative AT sarahjwoodruff lancerhealthusingtwitterandinstagramasatoolinacampuswidehealthpromotioninitiative |