IS CATEGORY MANAGEMENT IN SMALL SUPERMARKETS WORTH THE EFFORT?

IS CATEGORY MANAGEMENT IN SMALL SUPERMARKETS WORTH THE EFFORT?

Category management (CM) is an important tool to strengthen the relationship between manufacturers and retailers. This process has been associated with large corporate retailers; however, some recent researches show that CM is open to companies of any type or size. This possibility is important in e...

Full description

Bibliographic Details
Main Authors: Leandro Angotti Guissoni, Matheus Alberto Consoli, Jonny Mateus Rodrigues
Format: Article
Language:English
Published: Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2013-10-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Category Management
Marketing
Distribution Channels
Food Retailing
Emerging Markets
Online Access:http://rae.fgv.br/sites/rae.fgv.br/files/artigos/is_category_management_in_small_supermarkets_worth_the_effort.pdf

Similar Items

Similar Items