Junk food, sugary drinks and XL portion sizes: advertising on convenience stores near primary schools in Tāmaki Makaurau Auckland, Aotearoa New Zealand
ABSTRACTThere are no government policies in Aotearoa, New Zealand (NZ) sufficient to protect children from unhealthy food and beverage marketing. Repeated exposure to advertising can have long-term impacts on children’s dietary preferences, ultimately increasing the risk of non-communicable diseases...
| Main Authors: | , , , , , , , |
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2023-01-01
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| Series: | Kōtuitui |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/1177083X.2022.2058407 |
| _version_ | 1811165461457403904 |
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| author | Amanda Brien Stephanie Wu Shreya Maharaj Selda Meneses Lina Yousif Hari Nasimham Melody Smith Victoria Egli |
| author_facet | Amanda Brien Stephanie Wu Shreya Maharaj Selda Meneses Lina Yousif Hari Nasimham Melody Smith Victoria Egli |
| author_sort | Amanda Brien |
| collection | DOAJ |
| description | ABSTRACTThere are no government policies in Aotearoa, New Zealand (NZ) sufficient to protect children from unhealthy food and beverage marketing. Repeated exposure to advertising can have long-term impacts on children’s dietary preferences, ultimately increasing the risk of non-communicable diseases in adulthood. An important food environment for children is the area around their school. This study aims to describe outdoor food and beverage advertising on convenience stores within 500 m of all primary schools (n = 371) within the Auckland region. Images of advertisements were captured from Google Street View. A total of 3693 advertisements were collected from 296 stores. The majority (n = 2628, 78.2%) of advertisements were classified as marketing to children. Convenience stores in areas surrounding low decile schools (n = 1170, 51.8%) had twice as many advertisements than areas around medium (n = 561, 24.8%) or high (n = 529, 23.4%) decile schools. Approximately half (n = 1863, 50.5%) of advertisements were for unhealthy food or beverages, and less than ten percent (n = 350, 9.4%) were for healthy products. These findings highlight the need for policies to reduce children’s exposure to unhealthy advertising in their school food environment. |
| first_indexed | 2024-04-10T15:37:29Z |
| format | Article |
| id | doaj.art-264c20e02eab411880d86d849f96bedf |
| institution | Directory Open Access Journal |
| issn | 1177-083X |
| language | English |
| last_indexed | 2024-04-10T15:37:29Z |
| publishDate | 2023-01-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Kōtuitui |
| spelling | doaj.art-264c20e02eab411880d86d849f96bedf2023-02-12T22:07:31ZengTaylor & Francis GroupKōtuitui1177-083X2023-01-01181456310.1080/1177083X.2022.2058407Junk food, sugary drinks and XL portion sizes: advertising on convenience stores near primary schools in Tāmaki Makaurau Auckland, Aotearoa New ZealandAmanda Brien0Stephanie Wu1Shreya Maharaj2Selda Meneses3Lina Yousif4Hari Nasimham5Melody Smith6Victoria Egli7Healthy Auckland Together, Auckland Regional Public Health Service, Auckland, New ZealandSchool of Population Health, The University of Auckland, Auckland, New ZealandSchool of Population Health, The University of Auckland, Auckland, New ZealandDepartment of Nutrition and Dietetics, The University of Auckland, Auckland, New ZealandDepartment of Nutrition and Dietetics, The University of Auckland, Auckland, New ZealandSchool of Nursing, The University of Auckland, Auckland, New ZealandSchool of Nursing, The University of Auckland, Auckland, New ZealandSchool of Nursing, The University of Auckland, Auckland, New ZealandABSTRACTThere are no government policies in Aotearoa, New Zealand (NZ) sufficient to protect children from unhealthy food and beverage marketing. Repeated exposure to advertising can have long-term impacts on children’s dietary preferences, ultimately increasing the risk of non-communicable diseases in adulthood. An important food environment for children is the area around their school. This study aims to describe outdoor food and beverage advertising on convenience stores within 500 m of all primary schools (n = 371) within the Auckland region. Images of advertisements were captured from Google Street View. A total of 3693 advertisements were collected from 296 stores. The majority (n = 2628, 78.2%) of advertisements were classified as marketing to children. Convenience stores in areas surrounding low decile schools (n = 1170, 51.8%) had twice as many advertisements than areas around medium (n = 561, 24.8%) or high (n = 529, 23.4%) decile schools. Approximately half (n = 1863, 50.5%) of advertisements were for unhealthy food or beverages, and less than ten percent (n = 350, 9.4%) were for healthy products. These findings highlight the need for policies to reduce children’s exposure to unhealthy advertising in their school food environment.https://www.tandfonline.com/doi/10.1080/1177083X.2022.2058407Childrenadvertisingunhealthyjunk foodenvironment |
| spellingShingle | Amanda Brien Stephanie Wu Shreya Maharaj Selda Meneses Lina Yousif Hari Nasimham Melody Smith Victoria Egli Junk food, sugary drinks and XL portion sizes: advertising on convenience stores near primary schools in Tāmaki Makaurau Auckland, Aotearoa New Zealand Kōtuitui Children advertising unhealthy junk food environment |
| title | Junk food, sugary drinks and XL portion sizes: advertising on convenience stores near primary schools in Tāmaki Makaurau Auckland, Aotearoa New Zealand |
| title_full | Junk food, sugary drinks and XL portion sizes: advertising on convenience stores near primary schools in Tāmaki Makaurau Auckland, Aotearoa New Zealand |
| title_fullStr | Junk food, sugary drinks and XL portion sizes: advertising on convenience stores near primary schools in Tāmaki Makaurau Auckland, Aotearoa New Zealand |
| title_full_unstemmed | Junk food, sugary drinks and XL portion sizes: advertising on convenience stores near primary schools in Tāmaki Makaurau Auckland, Aotearoa New Zealand |
| title_short | Junk food, sugary drinks and XL portion sizes: advertising on convenience stores near primary schools in Tāmaki Makaurau Auckland, Aotearoa New Zealand |
| title_sort | junk food sugary drinks and xl portion sizes advertising on convenience stores near primary schools in tamaki makaurau auckland aotearoa new zealand |
| topic | Children advertising unhealthy junk food environment |
| url | https://www.tandfonline.com/doi/10.1080/1177083X.2022.2058407 |
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